Performance Marketing Specialist

Job description

Position Overview:

We are seeking a highly motivated and data-driven Digital Marketing Specialist to join our dynamic marketing team. This individual will play a pivotal role in driving qualified leads and inquiries for our real estate properties. The role involves developing and executing high-performing Google Ads campaigns, managing property listings across online platforms, and providing data-driven insights to optimize marketing efforts.

Key Responsibilities:

• Google Ads Campaign Management:
• Develop, implement, and manage high-performing Google Ads campaigns across multiple networks (Search, Display, Video, etc.).
• Conduct thorough keyword research and competitor analysis to target the right audience and maximize ROI.
• Create compelling ad copy and engaging landing pages to drive conversions.
• Monitor and analyze campaign performance, adjusting strategies based on key metrics (CTR, conversion rates, cost per acquisition, etc.).
• Utilize Google Ads tools and best practices to optimize campaigns.
• Property Listings Management:
• Assist in the creation and optimization of property listings on key real estate platforms (e.g., Zillow, HAR, etc.).
• Ensure that property descriptions are accurate, engaging, and aligned with brand guidelines.
• Oversee the use of high-quality photos, floor plans, and other media for property listings.
• Data Analysis and Reporting:
• Track and analyze marketing metrics to assess campaign performance and identify areas for improvement.
• Generate insights to enhance lead generation efforts and refine overall marketing strategies.
• Provide actionable recommendations to optimize digital marketing activities and achieve goals.
• Stay Updated:
• Keep up to date with the latest Google Ads updates, digital marketing trends, and best practices.
• Continuously implement new strategies based on the latest industry evelopments to stay ahead of the competition.

Qualifications:

• Proven experience in Google Ads campaign management and real estate marketing.
• Strong analytical skills with the ability to track and measure performance metrics.
• Knowledge of online real estate platforms and listing optimization.
• Excellent written and verbal communication skills for creating compelling ads and property descriptions.
• Ability to work collaboratively within a team and across different departments.
• Strong attention to detail and a results-driven approach.