About LEARN Corporation & EduSmith
LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that learning opportunities can improve one's quality of life, we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private ministry of education, upgrading education nationwide and preparing every learner for the future.
EduSmith, a key member of LEARN ecosystem, is a study-abroad consultancy staffed by advisors and teachers who have graduated from leading universities in the United States and United Kingdom. We deliver test-preparation courses and personalized guidance for students seeking admission to boarding schools, undergraduate programs, and graduate degrees overseas. Believing in each learner's unique, long-term potential, EduSmith tailors every program to individual interests, abilities, and goals.
We are seeking a highly motivated and data-informed
Product Marketing Officer to join our dynamic team. In this role, you will be the engine behind our demand generation, focusing on creating high-quality leads and optimizing conversions for our elite international education consultancy services. If you have strong marketing logic, a passion for data, and the ambition to work on global projects, we want you to help us shape the next chapter of learning in Thailand.
Join us and help students shape their futures.
What You'll Drive
- Demand & Conversion Engine: Plan and execute end-to-end marketing campaigns to drive a 20% increase in lead quantity and a 20% improvement in lead-to-conversion rates.
- Strategic Messaging: Define compelling Unique Selling Points (USPs) and tailored messaging that resonates with high-potential students and parents.
- Cross-Functional Synergy: Act as the central hub, collaborating with Content, Digital, Event, and Design teams to ensure all creative assets align with the overarching product strategy.
- Data-Driven Optimization: Rigorously track and analyze campaign performance to identify friction points in the funnel and propose actionable improvements.
- Market Intelligence: Conduct regular competitive and market analysis to stay ahead of industry trends and propose innovative tactics for market expansion.
- Campaign Management: Ensure all marketing initiatives are delivered on time, within budget, and aligned with EduSmith's premium brand standards.
What You'll Bring
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 1–2 years of experience in Marketing or Agency roles (Passionate fresh graduates with relevant internship experience are welcome).
- Strong grasp of core marketing logic (4Ps, Context Analysis, and Competitive Analysis).
- Proficiency in using data to find insights and a natural ability for analytical thinking.
- Highly detail-oriented with exceptional coordination and project management skills.
- Good command of English (written and spoken) to effectively collaborate with international partners.
- A proactive Ownership mindset with a creative approach to problem-solving.
- Experience in the Education industry or familiarity with university admission systems.
