Define and drive the application feature roadmap and growth initiative roadmap in collaboration with Marketing, Business, stakeholders, IT, and UX/UI teams.
Act as the key bridge between Business, users, and the squad by translating needs into clear epics, requirements, user stories, acceptance criteria, workflows, and business rules for cross-functional teams to execute effectively.
Provide clear briefs to UX/UI team on objectives, target users, customer journey, content, business rules, and expected outcomes, and clarify open questions throughout the delivery process.
Prioritize backlog items and initiatives based on business impact, effort, timeline, capacity, and dependencies.
Coordinate with PM, UX/UI, Dev, UAT, and related teams to drive delivery progress, resolve requirement gaps, and ensure readiness for UAT and launch.
Co-design and optimize digital journeys, features, and campaign flows to improve conversion, lead generation, activation, engagement, retention, and sales performance.
Define tracking requirements, conversion checkpoints, and dashboards; analyze performance data using Excel and relevant tools to identify pain points, drop-off areas, and improvement opportunities.
Formulate hypotheses and design experiments, A/B tests, and rollout tests to validate ideas, summarize findings, and support decision-making for subsequent iterations.
Own and monitor business KPIs for the application or features under responsibility, communicate progress and risks to stakeholders, and recommend actions to improve performance.
Leverage AI tools, automation, and AI-assisted workflows to accelerate requirement analysis, insight synthesis, content ideation, campaign optimization, and team productivity.
Qualifications
Bachelor's degree or higher in Marketing, Business Administration, Information Technology, Engineering, or a related field.
At least 5 years of experience in Product Owner, Product Management, Digital Product, or Business Analyst roles for mobile applications, with prior responsibility as an owner or lead on key initiatives.
Strong understanding of digital products, customer journey, conversion funnel, digital analytics, and performance measurement.
Proven ability to translate business needs into structured requirements and drive execution across cross-functional teams in Agile, Sprint, Backlog, UAT, and release environments.
Experience working closely with IT, UX/UI, UAT, and business stakeholders, with strong prioritization, problem-solving, and stakeholder management skills.
Strong sense of ownership, urgency, and accountability in managing requirements and delivering quality outcomes.
Interest in or hands-on experience applying AI in day-to-day work, such as requirement drafting, research synthesis, experimentation, content generation, segmentation, personalization, or workflow automation.
Experience in product application flows, mobile app onboarding, fintech, or e-KYC, especially for products or features serving 50,000+ users, will be an advantage.
Can-do attitude and ability to work effectively under pressure.
