About WRITECH
WRITECH is a global writing instrument brand focused on functional innovation, thoughtful design, and modern writing experiences. Backed by 25+ years of pen manufacturing expertise, 290+ patents, and a global network of 60+ distributors, WRITECH combines strong product development capabilities with growing international reach. As the brand continues to expand across global online and offline channels, we are now accelerating our offline retail growth across Southeast Asia.
Role Overview
We are looking for a Regional Business Development Manager to grow WRITECH's offline business across key Southeast Asian markets. You will work closely with local distributors and retail partners, identify new business and channel opportunities, monitor market and competitor developments, and provide timely regional insights to our global HQ team.
Location: Southeast Asia (Bangkok, Thailand / Jakarta, Indonesia / Kuala Lumpur, Malaysia - Open to Hybrid/Field-based)
Key Responsibilities
1.Channel Expansion & Distributor Management
- Partner closely with existing local distributors in SEA to optimize product mix, streamline inventory replenishment, and drive sell-in/sell-out performance.
- Identify and pitch high-potential offline retail partners, including major bookstore chains, lifestyle/variety stores, and university campus stores.
- Implement and audit in-store merchandising standards, ensuring high-impact placement of WRITECH display racks, blister packs, and interactive trial zones.
2. Market Intelligence & Competitor Benchmarking
- Conduct routine market scans across major retail channels to analyze market trends, pricing corridors, shelf share, and promotional tactics of key competitors.
- Collect firsthand consumer insights on writing habits, climate-related ink performance needs, and aesthetic preferences to guide HQ product adaptation.
- Deliver bi-weekly and monthly market updates to HQ, highlighting key competitor moves, channel changes, and actionable market insights.
3. Trade Marketing & Local Activation Support
- Support local trade marketing, retail activations, trade shows, and partner events in coordination with local distributors and WRITECH HQ.
- Provide local market input for promotional, retail, and content initiatives when needed.
- Represent WRITECH at regional trade fairs, partner conferences, and business matching events.
4. HQ Collaboration
- Collaborate closely with WRITECH's sales, brand, product, and supply chain teams to ensure timely follow-up on local opportunities and market needs.
Qualifications & Requirements
- Experience: 3+ years of proven business development, sales, key account management, or channel development experience in the stationery, writing instrument, school/office supplies, or FMCG/lifestyle retail sector across Southeast Asia.
- Product Acumen: Good knowledge of writing instruments (gel pens, rollerballs, highlighters, mechanical pencils) and standard retail distribution tiers in SEA.
- Language Proficiency:
English: Professional working proficiency (mandatory).
Local Language: Native or fluent in Thai, Bahasa Indonesia, Vietnamese, or Malay.
- Skill Set: Strong commercial negotiation, channel planning, and competitor analysis skills; proficient in building structured market reports.
- Mindset: Highly self-motivated, hands-on, and comfortable working autonomously in a field-heavy environment with regular regional travel.
Preferred Qualifications
- Direct experience in stationery or writing instruments is strongly preferred.
- Existing relationships with distributors or major retail channels in Southeast Asia are a plus.
- Mandarin Chinese or additional Southeast Asian language skills are a plus.
What We Offer
- Competitive Package: Base salary + attractive quarterly performance bonuses + annual sales incentives.
- Operational Support: Business travel, transportation, and communication support in line with company policy.
- Paid Leave & Holidays: Paid annual leave and public holidays in accordance with local labor laws and company policy.
- Regional Growth Opportunity: Opportunity to work closely with WRITECH's global HQ team and contribute to the brand's growth across Southeast Asia.
