Regional Marketing Manager, Thailand

We are seeking a passionate and culturally-immersed Regional Marketing Specialist to join our team. This role is pivotal in executing hyper-localized marketing strategies, managing our regional social media presence, and serving as the bridge between our brand and the vibrant Thai MOBA community. The ideal candidate is a marketing professional, a MOBA enthusiast, and a local expert all in one.

Key Responsibilities:

Local Marketing Execution:

• Collaborate with the central marketing team to lead the on-the-ground execution of key regional marketing campaigns and community-driven events.
• Manage and oversee local offline shooting productions.
• Handle end-to-end communication with local KOLs, track content delivery, and ensure timely go-live.
• Repurpose KOL-collaborated content for secondary distribution to maximize campaign impact.

Social Media & Community Management:

• Take full ownership of our official regional social media channels.
• Drive fan growth and enhance user engagement by publishing locally insightful content and interactive campaigns.
• Actively collect player feedback, manage community interactions, and respond to comments to foster a positive community environment.

Local Insight & Strategy:

• Provide valuable local market intelligence on user sentiment and the MOBA landscape to help refine and optimize marketing strategies during the planning phase.

Crisis Management Support:

• Monitor and provide agile feedback on local public opinion and core MOBA community trends.
• Assist in establishing and improving the Standard Operating Procedure (SOP) for regional crisis communication and response.

Requirements:

• Native fluency in Thai, with professional working proficiency in English for daily business communication.
• A genuine passion for MOBA mobile games, with a deep understanding of core gameplay mechanics and the regional MOBA community's mindset and preferences.
• Minimum of 3 years of proven experience in marketing, community management, or e-sports, specifically within the MOBA mobile game industry.
• Excellent external collaboration skills with the ability to coordinate and integrate local resources effectively.
• Strong cultural awareness and the ability to translate local insights into actionable marketing initiatives.

Unleash Your Potential at MOONTON Games

MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!

At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.

Perks & Benefits

- Flexible working hour arrangements

- Work-In-Office meal benefits

- Unlimited office pantry snacks & afternoon tea arrangements!

- Exclusive in-game benefits

- Comprehensive medical benefits

- Attractive bonus structure

- Collaboration with a dynamic, global team around the world

- Rank promotion program

- Convenient & accessible locations

- Mentorship program for new employees to quickly get familiar with the business and corporate culture

- Annual company trip

- Fun celebrations during major festivals

- Team building activities

- Mental health & wellness initiatives

- MOONTON Talks & educational programs

- Exclusive game-themed gifts during special occasions

Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.