Overall Role Purpose
Support the research and planning function by gathering and analysing appropriate information, and producing reports for use by Marketing, Sales and Senior Management
Key Accountabilities
- Support business planning and management decision-making through market intelligence, commercial analysis, forecasting and performance reporting.
- Translate external market trends and internal business data into actionable insights and growth opportunities.
- Monitor and analyze economic, industry, customer and competitor trends.
- Conduct market research to identify business opportunities, risks and emerging trends.
- Provide market insights and industry analysis to support business planning and commercial strategy
- Support annual business planning, budgeting and monthly reforecast processes.
- Consolidate KPIs and analyze performance against Budget, Forecast and prior year
- Support revenue and volume forecasting with Commercial, Finance and Operations.
- Identify key variances, risks and opportunities affecting business performance
- Analyze sales performance across customer segments, industries, products and sales channels.
- Develop reports and dashboards to track commercial performance and sales effectiveness.
- Identify performance gaps and growth opportunities and provide actionable recommendations.
- Improve reporting efficiency through automation and digital tools
- Prepare management reports, business cases and executive presentations.
- Translate complex analysis into clear business implications and recommendations.
- Support Sales with customer, market and opportunity analysis.
- Provide ad-hoc analysis to support management and cross-functional business decisions
Qualifications
- Bachelor's degree or Higher in Business Administration, Economics, Marketing, Finance, Data Analytics or related fields
- 2–4 years of experience in Business Analysis, Commercial Planning, Sales Analytics, Market Research, Business Intelligence or related fields
- Experience in logistics, transportation or B2B industries is an advantage
- Good command in English (Both of Written & Spoken)
- Strong analytical and problem-solving skills.
- Advanced in Excel, PowerPoint and Power BI / data visualization skills
- Business planning, forecasting and KPI analysis.
- Good commercial and financial acumen.
- Good communication skills.
- SQL / database knowledge is an advantage
