Retail Concept & Experiential Design Manager

We are looking for a Retail Concept & Experiential Design professional to join our Retail Strategy Development team.

This role sits at the intersection of retail strategy, spatial design, and customer experience. The successful candidate will translate market insights and retail strategies into compelling concepts, spatial narratives, and visual storytelling that shape the development of retail environments.

Working closely with the Research & Analytics team, this role will help transform data and consumer insights into clear retail concepts, mood & tone, and spatial perspectives that support business and leasing strategies.

A key responsibility of the role is ensuring that design concepts align with the intended customer journey, creating retail environments that deliver both strong commercial performance and engaging customer experiences.

Key Responsibilities

Retail Concept Development

• Develop retail concepts and strategic narratives based on market research, customer insights, and business objectives

• Translate strategic ideas into clear concept frameworks, themes, and storytelling for retail zones and projects

• Define mood & tone, design language, and experiential direction for retail environments

Customer Journey & Experience Design

• Ensure retail concepts and spatial ideas align with the intended customer journey and experience

• Translate concepts into experience-driven spatial thinking, considering flow, interaction, and engagement within the retail environment

• Support the development of retail environments that integrate tenant mix, experience, and spatial design

Spatial Visualization & Communication

• Translate concepts into visual representations such as mood boards, diagrams, sections, spatial perspectives, and design references

• Develop visual storytelling materials to communicate retail concepts clearly to internal teams and management

• Support presentations with clear visualizations illustrating how strategies translate into physical retail environments

Cross-Functional Collaboration

• Work closely with the Research & Analytics team to translate insights and data into actionable retail concepts

• Collaborate with Strategy, Development, Leasing, and Marketing teams to align concepts with overall project goals

• Support the development of retail strategies for new projects, repositioning, and asset enhancement initiatives

Qualifications

• 5–10 years of experience in Interior Design, Retail Design, Spatial Design, Business Development, or related fields

• Experience working on retail, lifestyle, or mixed-use developments

• Experience developing retail concepts, spatial narratives, and visual storytelling

Education

• Bachelor's or Master's degree in Interior Design, Architecture, Spatial Design, or related disciplines

Skills & Capabilities

• Strong conceptual thinking and storytelling ability

• Strong understanding of retail environments and customer experience

• Ability to translate strategic ideas into clear spatial and visual concepts

• Strong visual communication and presentation skills

• Ability to work effectively in a cross-functional strategy and design environment

Language Skills

• Strong English communication skills, both written and spoken

• Ability to present ideas, concepts, and design narratives clearly in English

Design & Visualization Tools

Candidates are expected to be proficient in some of the following tools (not required to master all):

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• SketchUp

• Rhino or other 3D modeling tools

• AutoCAD

• Rendering tools such as Lumion, V-Ray, or Enscape

• Presentation tools such as PowerPoint or Keynote