Sales Manager

Sales Manager

VHG Hospitality Asia

ABOUT VHG HOSPITALITY ASIA

VHG Asia is a dynamic hospitality company specializing in the development, management, and promotion of unique properties in Southeast Asia. We provide exceptional experiences for our guests while upholding principles of sustainability and conservation. Our growing portfolio includes three distinctive properties: Anurak Lodge at the edge of Khao Sok National Park, Cardamom Tented Camp, a unique conservation project in Cambodia and Visama Explorer Nan, a luxury tented camp.

A new Visama Explorer is under development in Cambodia to open in 2027.

Job Scope

We are seeking a dynamic and results-driven Sales Manager to lead sales strategy and revenue generation across VHG's growing portfolio of boutique, experience-led properties. This pivotal role requires a strategic and hands-on commercial professional who can develop and execute effective sales plans across multiple source markets, increase brand awareness, and build lasting B2B relationships with tour operators, wholesale partners, DMCs, and other key partners in the luxury and experiential travel sectors. The Sales Manager will be accountable for delivering commercial results across the portfolio while positioning each property's distinctive experience within a cohesive VHG sales proposition.

Sustainability

Our portfolio reflects our commitment to the 4Cs, Conservation, Community, Culture, and Commerce, as a framework for sustainable hospitality. We believe in authentic hospitality as a cornerstone of local culture, emphasizing capacity building and training to ensure long-term benefits for the communities we operate in.

Reporting to: Hospitality Director

Location: Based at our Nonthaburi office, with regular travel across properties and to key partners

KEY RESPONSIBILITIES

Sales Strategy and Commercial Performance

• Develop and execute portfolio-wide and property-specific sales strategies aligned with business objectives, positioning, and revenue targets.
• Identify and develop opportunities across priority source markets and segments, including luxury leisure, experiential travel, corporate retreats, groups, and special events.
• Conduct market, customer, and competitor analysis to identify emerging opportunities and strengthen each property's competitive positioning.
• Establish annual sales plans, budgets, targets, and KPIs for the portfolio.
• Work with the Marketing and Property teams to align sales activity with pricing, availability, seasonality, and occupancy requirements.

Account Management and Business Development

• Grow production from existing accounts while prospecting and securing new business and distribution opportunities.
• Build and manage relationships with key accounts, including tour operators, travel agents, DMCs, luxury travel advisors, corporate clients, and distribution partners.
• Maintain an accurate and active sales pipeline in the CRM, including account activity, opportunities, follow-up actions, and conversion status.
• Negotiate commercial agreements and preferred partnerships that deliver sustainable value for the properties.
• Plan and conduct sales calls, presentations, site inspections, familiarization trips, and partner training.
• Represent VHG and its properties at trade shows, sales missions, industry events, and networking functions.

Brand Positioning and Marketing Collaboration

• Provide market and customer insights to support campaign planning, content development, and digital strategy.
• Work closely with marketing to develop relevant sales collateral, partner communications, campaigns, packages, and promotional offers.
• Ensure that each property's positioning and key selling points are communicated consistently across all sales channels and touchpoints.

Reporting, Forecasting and Performance Management

• Prepare weekly and monthly sales reports covering account production, pipeline value, conversion, source markets, segments, and property-level performance.
• Track results against budget, sales targets, and agreed KPIs, identifying variances and recommending corrective actions.
• Conduct regular account and segment reviews to identify growth, retention, and underperformance issues.
• Provide senior management with clear analysis of sales activity, commercial trends, risks, opportunities, and priorities.
• Monitor the effectiveness and return on investment of sales initiatives, promotions, partnerships, trade shows, and travel.

QUALIFICATIONS

• At least five years of relevant sales experience in hospitality or experiential travel, preferably involving boutique, luxury, or multi-property operations.
• Demonstrated ability to develop business, manage key accounts, and achieve sales and revenue targets.
• Established relationships with tour operators, DMCs, travel advisors, and other relevant distribution partners.
• Strong commercial, negotiation, communication, and presentation skills.
• Experience using CRM systems, managing a sales pipeline, and producing accurate sales reports and forecasts.
• Fluent written and spoken Thai and English; other relevant language skills are an advantage.
• Knowledge of the Thai and Cambodian travel markets is preferred.

Personal Attributes

• Strategic and commercially focused, with a hands-on and entrepreneurial approach.
• Self-motivated, well-organized, and accountable for results.
• Collaborative and able to work effectively across different properties, functions, and cultures.
• Genuinely interested in experiential travel, sustainability, and conservation.
• Adaptable and comfortable working within a growing hospitality portfolio.

TERMS & BENEFITS

• Full time (Monday - Friday) role based at our Nonthaburi office. This senior function may require work outside of office hours.
• 14 holidays per year, in addition to public holidays,
• Medical and disability insurance as per company policy post-probation
• Participation in Provident Fund post-probation
• Annual bonus based on performance.
• Salary commensurate with experience

HOW TO APPLY

Submit your CV and a cover letter detailing why you are passionate about experiential luxury hospitality to [Confidential Information] to the attention of Ulf Buchert, Director of Hospitality.

Only shortlisted candidates will be contacted.