Function: Department: Marketing, DSTD
Title: Senior Brand Manager, DS
Team leader role
Core Mission
- Responsible for driving brand performance across key retail channels, including Health & Beauty, Mom & Baby, and Hyper-Super.
- Focus on achieving sell-out targets, growing market share, optimizing account investments, strengthening in-store execution, and enhancing team productivity and training.
- Channels/Accounts:
- Health & Beauty Chain
- Mom & Baby Chain
- Hyper-Super
Responsibilities
- Lead growth initiatives across key accounts, including assortment strategy, launch planning, and in-store implementation to maximize brand visibility and sell-out performance.
- Develop tailored Key Account Plans aligned with customer strategies and shopper insights to drive sustainable brand growth.
- Co-create Joint Business Plans with strategic accounts.
- Formulate and execute integrated channel marketing strategies to achieve targets and accelerate growth in the modern trade channel.
- Align and implement trade marketing programs and promotional initiatives in line with overall brand strategy and commercial priorities.
- Build and maintain strong partnerships with key modern trade customers.
- Analyze market trends, competitor activity, and consumer behavior to identify opportunities and develop actionable marketing plans.
- Monitor campaign and sales performance, translating data into insights and recommendations.
- Manage promotional budgets effectively to maximize ROI.
- Apply a data-driven approach to optimize marketing effectiveness and support business decisions.
Competencies
Business Acumen
- Review sales and financial metrics.
- Turn data into insights and actions.
- Understand customers and accounts.
- Know Galderma products, portfolio, medical offerings, and services.
- Understand cost/benefit and ROI.
- Develop growth/business plans.
- Identify business opportunities.
- Understand customer P&L and Gross-to-Net optimization.
Business Planning & Execution
- Work cross-functionally on long-term business planning, implementation, and evaluation.
- Execute plans and sales strategies, adjusting when appropriate.
- Prioritize resources and budget.
- Provide progress updates to stakeholders.
Negotiation & Influence
- Listen actively and address customer needs.
- Stay updated on market trends and competitors.
- Develop win-win solutions.
- Challenge customers with relevant business insights.
- Align on business objectives.
- Deliver persuasive presentations.
Product, Brand & Market Knowledge
- Use brand knowledge to develop strong selling propositions.
- Deliver key selling messages supported by data.
- Keep updated on market trends and new entrants.
- Demonstrate strong competitor knowledge.
- Share market feedback internally.
Profile Requirements
- Bachelor's degree in Business Administration or a related field (Master's degree is an advantage).
- Good experience in online marketing, e-commerce, and Modern Trade.
- At least 5 years experience in FMCG or Healthcare.
- At least 5 years experience as KAM / Senior Key Account Assistant, managing multiple accounts.
- Proven track record of building strong customer relationships.
- Strong collaboration and project leadership skills.
- Strong communication, presentation, and negotiation skills.
- Results-oriented with a drive to achieve objectives.
- Good command of English is an advantage (to participate in regional training).
