Business Lending (Personal Loan & Buy Now, Pay Later)
Job Summary:
We are looking for a highly motivated Business Development Executive to drive customer acquisition and product usage for our Business Lending products, including Personal Loan and Buy Now, Pay Later (BNPL).
In this role, you will work to identify growth opportunities, optimize customer journeys, and execute initiatives that improve acquisition and engagement. This position is ideal for someone who enjoys using data to solve business problems while also bringing creative ideas to marketing execution.
Key Responsibilities:
-Business Growth & Execution
- Drive acquisition and product usage initiatives to achieve business growth targets.
- Execute end-to-end campaigns and growth initiatives across digital channels.
- Identify business initiatives and propose actionable initiatives based on customer behavior and market trends.
-Data Analysis & Business Insights
- Analyze customer and performance data to identify growth opportunities and generate actionable insights.
- Monitor business performance and key metrics, providing recommendations to improve conversion and customer engagement.
- Translate analytical findings into business actions.
-Customer Journey & Funnel Optimization
- Analyze the customer funnel to identify friction points and drop-off opportunities.
- Initiate Recommend and execute initiatives to improve conversion across the customer journey.
- Measure initiative performance and continuously optimize results.
-Customer Communication & Marketing
- Develop customer communication strategies tailored to different customer segments.
- Work closely with Marketing to deliver the right message to the right audience at the right time.
- Generate creative ideas for campaign messaging, customer engagement, and product adoption.
-Special Projects and cross functional
- Support strategic initiatives and special projects assigned by the team.
- Coordinate with cross-functional stakeholders to ensure successful project delivery.
- Collaborate with Product, Marketing, Risk, and Analytics teams to deliver growth initiatives.
Qualifications:
-Required Qualifications:
- Bachelor's degree in Business Administration, Marketing, Economics, Engineering, Statistics, or related fields.
- 2–5 years of experience in Business Development, Growth, Marketing, CRM, Business Analytics, Strategy, Consulting, or related roles.
- Strong analytical mindset with the ability to leverage data for business decision-making.
- Experience in customer acquisition, customer engagement, or growth initiatives.
- Strong communication and stakeholder management skills.
- Self-driven with strong execution skills and the ability to manage multiple initiatives simultaneously.
-Preferred Qualifications:
- Experience in Financial Services, Digital Lending, Consumer Finance, FinTech, E-commerce, or Digital Products.
- Experience working with CRM, customer segmentation, or marketing automation.
- Familiarity with SQL, BI tools (e.g., Tableau, Power BI, Looker), or data visualization tools is a plus.
- Passion for solving business problems using both data-driven thinking and creativity.
