Senior Executive / Manager, Digital Marketing

About ONE Championship

ONE Championship is Asia's largest global sports media property, and the world's largest martial arts organization, hosting bouts across all styles of martial arts such as Muay Thai, Kickboxing, MMA, Grappling, etc. In addition to its digital platforms, ONE Championship broadcasts to over 2.7 billion potential viewers across 190 countries around the world with some of the largest global broadcasters, including Amazon Prime Video Sports, Globo's Combate, Channel 7 HD, beIN Sports, Abema, Disney+ Hotstar, and more.

Responsibilities

LEAD, DEVELOP, MONITOR & OPTIMIZE DIGITAL MEDIA EFFORT

• Build & lead the three primary pillars of digital media at ONE Championship – Programming, Production, and Community Management – from strategic direction to day-to-day execution
• Develop channel, event, and campaign-specific content plans across all digital media platforms
• Monitor & optimize all social media efforts to ensure monthly and event-specific targets are met
• Collaborate with the production team to create, schedule, refine, publish, and optimize social content, and adopt a hands-on approach to manage & approve social media copywriting needs

MANAGE WORKING RELATIONSHIPS WITH KEY PLATFORM PARTNERS

• Establish & manage ONE's working relationship with key platform partners to ensure the brand is prioritized, supported, and remains an industry leader in the advertising space
• Be responsible for communicating with multiple platforms to improve our social/digital performance. (e.g., including, but not limited to: Weibo, Tencent, Toutiao, Douyin, WeChat, Kwai, and Youku.)
• Research & champion the latest developments in digital marketing strategy, emerging platforms, advertising innovation, and the competitive landscape

TRACK, ANALYZE, AND OPTIMIZE ALL DIGITAL-FIRST INITIATIVES

• Analyze all digital marketing efforts & key metrics daily
• Ensure all team KPIs are on track to achieve monthly & event-based targets
• Educate the organization and develop new tactics to optimize digital marketing efforts

CONNECT SOCIAL MEDIA PERFORMANCE AND OTT PLATFORMS

• Further develop the Company's Bytedance (Toutiao & Douyin) presence by combining event livestream and social media promotion together
• Liaise with various departments, providing best practices & actionable insights

LEAD & IMPLEMENT THE EXECUTION OF ALL DIGITAL ADVERTISING CAMPAIGNS

• Drive business objectives by implementing campaigns across all platforms nationally
• Develop & refine advertising workflows & processes
• Develop actionable plans to optimize & improve related digital campaign initiatives
• Drive O2O experiences during campaign periods
• Report paid campaign results back to key stakeholders

MANAGE DIGITAL MARKETING BUDGET

• Control all daily, weekly, monthly, and event-based digital marketing spends across all digital platforms

TEST & SOURCE NEW ADVERTISING SOLUTIONS & TOOLS

• Constantly strive to find new solutions & tools that can up-level team efficiency & effectiveness

MANAGE AND LEAD MARKETING EXECUTIVES

• Set & monitor team KPIs to ensure overarching team & company objectives are met
• Educate internal departments and team members on social media best practices
• Assign & ensure fulfillment of day-to-day team tasks
• Recruit, onboard, and manage Marketing Executives, where applicable

Requirements

• Highly detail-oriented
• Excellent knowledge of & experience using various digital marketing platforms
• 3+ years experience managing digital advertising campaigns
• Hands-on experience in campaign management, implementation, and optimisation
• Proven track record of effective budget management
• Experience with analytics & insights