Senior Manager, Marketing Effectiveness (MEFF) Consulting

Company Description

NIQ/GFK is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods, Tech & Durable manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. We like to be in the middle of the action. That's why you can find us at work in over 90 countries, covering more than 90% of the world's population. For more information, visit

Job Description

The primary role of the Senior Manager, Marketing Effectiveness (MEFF) Consulting is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients.

You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today's leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level.

He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required.

Responsibilities:

• Solutioning, Designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients research objectives
• Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/insight storytelling, with an ability to explain methodologies behind all key analytical solutions to the client
• Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities
• Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
• Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives
• Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based outcomes.
• Partner with the sales organization to grow the media effectiveness analytics business
• Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.

Qualifications

General Skills & Competencies

• Expertise in Manufacturer Marketing and Media functions as well as media agencies
• Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc.
• Strong logic, deductive reasoning, problem solving and critical thinking skills
• Skilled & polished communicator, including group presentations and storytelling
• Robust project management skills
• Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement
• Demonstrated strength in maintaining positive client relationships in complex situations & resolving client issues with the ability to interface with client executives (VPs, Directors etc.)
• Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development
• Able to work collaboratively with internal & external teams
• Strong sense of urgency and accountability to drive client outcomes
• CPG industry knowledge, experience and acumen
• Consistently drives best practices, process improvements and thought leadership to advance the business

Background and Technical Skills

• Bachelor's degree required
• MBA or advanced/analytics degree preferred
• 7-10 years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media
• Strong analytic background and knowledge of statistical or data science methodologies and applications
• Strong Marketing/Research background

Additional Information

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including rsum screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ's principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ's AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the