Senior Marketing Executive

Role:

As a Senior – Digital Marketing & Branding, you will manage the development and execution of the clinic's integrated marketing strategy across digital platforms, social media, and branding initiatives. This is a hands-on senior management role that requires a deep understanding of the luxury market, high aesthetic sensibility, and a proven track record in growing premium lifestyle or wellness brands.

Job Description:

Job Title: Senior Marketing Executive (Digital & Branding)

Location: Worli, Mumbai

Employment Type: Full-time

Reports To: Clinic Director / Co-Founder

Industry: Luxury Healthcare | Dermatology & Aesthetics

About Us

We are a premier luxury dermatology and aesthetic superclinic dedicated to delivering cutting-edge treatments and transformative experiences in a state-of-the-art, medically led environment. Our clinic merges medical expertise with high-end service, offering a curated range of services to an elite clientele.

Requirements:

·      Good eye for aesthetics and branding.

·      Proficient in Canva

·      Strong understanding of social media platforms and trends (Instagram, Facebook, Reddit etc.)

·      Basic copywriting skills (captions, hooks, CTAs)

·      Quick turnaround time and ability to meet deadlines

·      Organised with clear communications and feedback handling

·      Manage creative direction for photoshoots, campaigns, and branded content aligned with luxury aesthetics.

Deliverables:

• Manage and coordinate with external agencies for the digital marketing funnel – including SEO/SEM, paid media (Google Ads, Meta, etc.), retargeting, and email marketing.
• Oversee website content, UX/UI optimization, and conversion tracking.
• Manage performance analytics and KPIs to continuously optimize campaigns and ROI.
• Strategize and oversee content calendars and campaigns across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Manage influencer collaborations, paid partnerships, and community engagement efforts to grow a loyal following.
• Ensure social media reflects the aspirational, expert-led, and luxurious nature of the clinic.
• Drive lead generation campaigns to attract high-net-worth individuals and retain VIP clientele.
• Collaborate with front desk and CRM systems to build client journeys and nurture touchpoints.
• Launch seasonal promotions, events, and referral programs tailored for an upscale audience.
• mentor a small in-house marketing team and oversee external agencies, creatives, and freelancers.
• Manage online reputation (reviews, testimonials, Google Business, etc.).

Qualifications & Skills

• Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years of marketing experience, preferrable in a marketing role within luxury, beauty, healthcare, or lifestyle industries.
• Strong portfolio of successful brand campaigns and digital growth initiatives.
• Deep understanding of luxury consumer behaviour and high standards in aesthetics and service.
• Expertise in digital tools (Google Ads, Meta Business Suite, etc.).
• Excellent communication, leadership, and project management skills.
• Experience working with dermatology, aesthetics, or wellness brands is highly preferred.

• Work Location: Lower Parel (West)