Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Opportunity:

Join Agoda's B2B Marketing team as a Senior Specialist, B2B Content Marketing and help shape the voice of our brand for partners worldwide. We're looking for a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms. Your work will engage our B2B audiences, elevate brand awareness, and drive real business results across our organization.

Role Overview

As a Senior Specialist, B2B Content Marketing, you will be responsible for the end-to-end content lifecycle: from ideation and creation to distribution and performance analysis. You'll collaborate closely with stakeholders across departments to develop a wide range of content (e.g. articles, emails, case studies, videos, social media posts) that resonates with our B2B partners. The ideal candidate will be an excellent writer and strong communicator. Strong project management and stakeholder engagement skills are essential, as you'll often lead cross-functional initiatives and ensure alignment across teams.

Key Responsibilities

Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain our B2B partners.

Website Management: Manage and maintain PartnerHub and RocketTravel, our partner websites, collaborating with brand, vendors, and business units to create, update and manage web content.

Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.

Performance Analysis: Track, measure, and report out on content performance across channels, using insights to refine and optimize our content strategy.

Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.

Social Media Management: Collaborate with PR to publish B2B-focused content on our social platforms and analyze performance to maximize reach and engagement.

Vendor Management: Onboard and manage external vendors as required.

What You'll Need to Succeed

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry. B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with demonstrated ability to write high-quality, effective content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics). Experience with CRM tools (Salesforce, Hubspot, etc.) is a plus.
• Experience working with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a confident, persuasive writing style (please be prepared to share your own writing samples).
• Familiarity with the tech and travel industries, with experience in the online travel agency sector being a plus.

Why Join Us

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!

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