Company Description The Sarnies Group is a boutique group of companies in Singapore and Thailand dedicated to creating standout lifestyle and hospitality experiences. The group builds and operates diverse businesses, including cafes, restaurants, e-commerce, digital media, music, and technology ventures. Team members work in a dynamic, creative environment that values experimentation, quality, and a strong sense of fun. Joining Sarnies Group means contributing to vibrant brands that engage communities and shape modern urban culture.
Role Description The Social Media Manager is a full-time, hybrid role based in Bangkok, with flexibility for some work-from-home arrangements. This role is responsible for planning, creating, and publishing content across social media platforms to grow brand awareness, engagement, and community. Daily tasks include developing content calendars, writing and editing posts, coordinating visual assets, and optimizing campaigns based on performance metrics and audience insights. The Social Media Manager will monitor channels, respond to comments and messages, and collaborate with marketing, design, and operations teams to support promotions, events, and brand initiatives. The role also involves tracking KPIs, preparing reports, and staying up to date with social media trends and platform best practices.
Qualifications
- Strong Social Media Marketing skills, including campaign planning, platform management, and performance tracking.
- Experience with Content Strategy and Social Media Optimization (SMO) to align posts with brand objectives and maximize reach.
- Excellent Communication and Writing skills for clear, engaging, and brand-aligned messaging.
- Ability to analyze social media metrics, use insights to refine content, and report results to stakeholders.
- Familiarity with visual content tools (e.g., Canva, basic photo/video editing) and an eye for on-brand aesthetics.
- Organized, detail-oriented mindset with the ability to manage multiple channels and deadlines.
- Comfort working in a hybrid environment, collaborating in person in Bangkok and remotely when needed.
- Prior experience in hospitality, lifestyle, or consumer brands is an advantage.
- Relevant diploma or degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
