Social Media Marketing

We are looking for a creative and proactive Social Media Marketing to grow and manage our brand's presence across Instagram, Facebook, X (Twitter), TikTok, LINE, and YouTube. The ideal candidate is passionate about storytelling, trend-spotting, and building an engaged online community. This role requires a balance of creativity, consistency, and attention to detail.

Key Responsibilities:

1. Content Creation

• Plan and create engaging content for each platform (IG, FB, TikTok, LINE, X, YouTube).

• Write clear, creative, and on-brand captions, campaign messages, and short-form copy.

• Develop visual and written content for posts and ads (images, videos, reels, captions).

• Collaborate with the design and content teams to produce high-quality creative assets.

• Stay up-to-date with social media trends and apply relevant ideas to our brand content.

2. Social Media Management

• Schedule and publish content across platforms using scheduling tools (e.g., Meta Business Suite).

• Monitor key performance metrics (reach, engagement, follower growth).

• Optimize content timing and format to boost visibility and interaction.

3. Community Engagement

• Monitor comments, messages, and mentions across all platforms.

• Reply to comments in a warm, brand-aligned tone (excluding chat/inbox).

• Flag customer inquiries or complaints to the Customer Service team.

4. Performance Tracking & Reporting

• Analyze platform data to evaluate campaign and content performance.

• Generate weekly and monthly performance reports with key insights and improvement ideas.

• Apply basic SEO and content optimization knowledge to improve reach and discoverability.

5. Coordination

• Work closely with the marketing, design, and PR teams for campaign launches and key announcements.

• Manage LINE broadcast content and ensure timely communication.

Qualifications:

•2 years of experience in social media marketing or a related field, or a Bachelor's degree in Marketing, Communication, or a related field.

• Strong understanding of social platforms: Instagram, Facebook, TikTok, LINE, X , YouTube.

• Strong writing skills in both Thai and English with experience in content writing or copywriting.

• Familiar with social media scheduling tools (e.g., Meta Business Suite).

• Basic knowledge of SEO and analytics (e.g., Meta Insights, Google Analytics).

• Good command of both English and Thai (writing).

• Creative, detail-oriented, and able to work both independent