Job Purpose
Specialist, Innovative Media & Brand Performance (Media, Social & Content) serves as the senior layer between the Head of Innovative Media & Brand Performance and the broader 7-person team. This role is responsible for supervising and elevating the quality of work across both media planning and social/content functions, acting as a day-to-day team lead, quality filter, and strategic contributor. The Group Head will also roll up their sleeves on major campaigns when team capacity requires it
Key Responsibilities
1. Team Supervision & Talent Development
- Act as the primary day-to-day supervisor for the media planning and social/content team (6-7 members), reducing direct escalations to the department head
- Review, quality-check, and approve media plans, content strategies, and campaign briefs before stakeholder submission
- Mentor and upskill team members across both disciplines, establishing shared standards and best practices
- Manage workload allocation, prioritization, and team rhythm across BUs and campaigns
2. Media Strategy & Planning
- Lead integrated media strategies aligned with brand, performance, and business objectives across True's product portfolio (Prepaid, Postpaid, Device, True Online, Branding & Network, etc).
- Ensure consistency and quality of media plans across all product categories and channels (digital, offline, omni-channel)
- Oversee media buying operations and agency relationships; ensure transparency, cost efficiency, and KPI delivery
- Partner with platform partners (Meta, Google, TikTok) and media agencies on planning and optimization
3. Social Media & Content
- Oversee True's social media strategy and content ecosystem across all official channels (Facebook, TikTok, Instagram, X, YouTube
- Maintain brand voice, content governance guidelines, and platform-specific narrative frameworks
- Manage agency workflows for content production, community management, and social listening
- Guide creator/KOL partnerships in collaboration with the performance team
- Champion emerging formats and breakthrough content ideas across platforms
4. Cross-Functional Collaboration
- Partner with product owners, brand leads, commercial teams, and analytics to ensure brief accuracy and integrated execution
- Work closely with the Performance & Analytics Manager on KPI tracking, insights, and data-driven recommendations
- Coordinate across social, performance, and media planning functions for unified campaign execution.
5. Hands-On Campaign Execution (as needed)
- During major campaigns or when team bandwidth is stretched, directly contribute to planning, content strategy, or operational tasks alongside the team
- Maintain operational fluency across tools, platforms, and workflows used by the team.
6. Budget Oversight & Optimization
- Support the department head in budget management, allocation, and ROI tracking across media and social investments.
- Drive cost efficiency and synergy across internal teams and external partners.
- Maintain visibility on spend pacing and flag risks or opportunities proactively.
7. Innovation & Continuous Improvement
- Foster a test-and-learn culture across media and content workstreams.
- Proactively identify new opportunities in emerging media, audience trends, and platform innovations.
- Drive process improvements that increase team speed, quality, and strategic output.
Qualifications
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
- 7+ years of experience in media planning, digital strategy, and/or social media — with at least 3 years managing or supervising teams.
- Strong command of both media planning discipline (channel strategy, buying, analytics) and social/content (platform management, content frameworks, brand storytelling).
- Comfortable operating at both a strategic and operational level — a player-coach mindset.
- Proven experience managing agencies, platform partners, and cross-functional stakeholders.
- Data-driven approach to decision-making, with familiarity in media analytics, attribution, and social performance metrics.
- Strong leadership, communication, and stakeholder management skills.
- Creative, innovative, and solutions-oriented with a high-ownership working style.
