Job summary
Monitor insurance market trends, competitor movements, and evolving customer preferences to identify strategic opportunities and provide data‑driven insights that support effective product development and go‑to‑market decisions.
Key Responsibilities
- Conduct ongoing market and competitor analysis, including pricing structures, product positioning, and bundling strategies, to track industry movements and competitive dynamics.
- Perform market gap and opportunity analysis to identify unmet customer needs and potential new product concepts.
- Monitor and analyze emerging customer behaviors, usage patterns, and shifting demand trends across insurance products and channels.
- Evaluate customer–product–channel alignment to support informed decisions on product fit and distribution strategy.
- Provide strategic insights and recommendations to support go‑to‑market planning, campaign direction, and proposition development.
Qualifications:
- Bachelor's degree in Business Administration, Finance, Insurance, Economics, or a related field.
- 5-10 years of experience in the insurance or financial services industry, preferably in market analysis, business strategy, product management, or product development.
- Strong analytical and problem‑solving skills, with the ability to interpret complex data sets and translate insights into actionable recommendations.
- Excellent communication and presentation skills, with the ability to clearly convey insights to cross‑functional teams and stakeholders.
- Proficiency in market research tools, data analysis software, and presentation tools (e.g., Excel, PowerPoint, BI or analytics platforms).
