Job Description
Position: Social Media Manager (TH &EN)
Location: Bangkok, Thailand
Job Type: Full-time, Permanent
Company Description
STARTRADER is one of the world's fastest-growing brokers that provides leading, continuously optimized and advisory solutions to clients globally. With us, you can trade hundreds of financial instruments across asset classes – CFD on forex, metals, commodities, indices, and shares. STARTRADER is the brand representing a network of regulated and licensed entities across various jurisdictions, each authorized to provide specific financial services in compliance with local regulations.
We're expanding fast—and we're looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.
Role Overview
We are seeking an experienced and strategic Social Media Manager to lead our social media presence in Thailand.
The ideal candidate will be responsible for developing and executing brand-aligned social media strategies that drive awareness, engagement, and lead generation, while ensuring creative excellence and measurable ROI.
Key Responsibilities
- Develop and implement comprehensive social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, Line, etc).
- Manage paid social campaigns to drive qualified leads and optimize CPL and ROI.
- Plan and oversee engaging content creation in line with brand tone and campaign goals.
- Lead social media initiatives, collaborations, and influencer partnerships to expand reach.
- Monitor campaign performance, analyze metrics, and deliver monthly performance reports.
- Align with creative, content, and performance teams to ensure cohesive messaging.
- Stay ahead of social trends and platform updates relevant to the Thai market.
- Manage social media budgets and ensure cost-effective execution.
- Guide and mentor the social media team to elevate creative and strategic output.
Requirements And Skills
- Bachelor's degree in Marketing, Communication, or related fields.
- 3–6 years of experience in social media or digital marketing, with at least 1–2 years in a management role.
- Proven success in lead generation and paid social campaigns.
- Strong understanding of Meta, TikTok, YouTube, and Line ecosystems.
- Data-driven mindset with experience in performance analysis and optimization.
- Fluent in Thai and English.
- Excellent leadership, collaboration, and communication skills.
- Experience in fintech, trading, web3.0 or international brand marketing is an advantage.
Preferred Attributes
- Previous experience in brokerage, fintech, or blockchain companies.
- Strong grasp of Thailand's trading community and digital culture.
- Creative, fast-thinking, and passionate about transforming financial marketing with innovation.
- A strategic storyteller who can blend professionalism with cultural relevance.
Why Join Us
At STARTRADER, we believe in empowering our people as much as we empower our traders. You will work in a performance-driven environment with strong leadership support, clear growth pathways, and ongoing professional development. We offer competitive compensation, a collaborative culture, and the opportunity to contribute to a fast-expanding global trading brand.
