Job Overview
The Technical Director – Live Streaming Production is responsible for leading the overall technical strategy, execution, and optimization of live streaming operations across social commerce platforms, particularly TikTok Live.
This role oversees end-to-end live production infrastructure, ensuring high-quality, stable, and scalable live streaming performance. The position plays a critical role in driving production excellence, minimizing technical risks, and enabling business growth through efficient and innovative live production systems.
The ideal candidate is a strong technical leader with hands-on expertise in live production, capable of managing teams, improving systems, and delivering high-performance outcomes in a fast-paced environment.
Key Responsibilities
1. Live Production Technical Leadership
- Lead and oversee all technical aspects of live streaming production across multiple studios and platforms
- Ensure consistent delivery of high-quality live sessions with minimal downtime or disruption
- Define and implement technical standards, best practices, and quality control processes
2. System & Infrastructure Management
- Design, implement, and maintain live streaming infrastructure, including cameras, audio systems, lighting, and streaming software
- Ensure system scalability to support increasing live volume and business growth
- Optimize streaming stability (e.g., latency, bitrate, connectivity) across all operations
3. Live Operations Oversight
- Oversee real-time live operations and ensure rapid troubleshooting of technical issues
- Establish pre-live testing protocols and operational checklists
- Monitor performance metrics and continuously improve live production efficiency
4. Team Leadership & Development
- Lead, manage, and develop the live production technical team
- Set performance expectations, provide coaching, and build technical capabilities within the team
- Ensure proper staffing, scheduling, and workload management across studios
5. Process Improvement & Innovation
- Identify opportunities to improve workflows, automation, and production efficiency
- Evaluate and implement new tools, technologies, and systems to enhance live production capabilities
- Drive innovation in live streaming formats and technical execution
6. Cross-Functional Collaboration
- Collaborate with Creative, Content, Account, and Marketing teams to support campaign execution
- Align technical capabilities with business and creative requirements
- Support large-scale campaigns, special events, and high-impact live productions
7. Performance Monitoring & Reporting
- Track and analyze technical performance metrics (e.g., uptime, error rate, stream quality)
- Provide regular reports and insights to management
- Ensure continuous improvement based on data and operational feedback
Qualifications
Education & Experience
- Bachelor's degree in Media Production, Broadcasting, Engineering, IT, or related field (or equivalent experience)
- Minimum 5–8 years of experience in live production, broadcasting, or streaming operations
- At least 2–3 years of experience in a leadership or managerial role
Technical Skills
- Strong expertise in live streaming tools (e.g., OBS, TikTok Live Studio, streaming encoders)
- Deep understanding of camera systems, lighting, audio, and broadcast workflows
- Knowledge of networking fundamentals (bandwidth, latency, streaming protocols)
- Experience managing multi-studio or high-volume live operations
Leadership & Core Competencies
- Strong leadership and team management skills
- Excellent problem-solving and decision-making abilities under pressure
- Strong organizational and project management skills
- Ability to communicate technical concepts clearly to non-technical stakeholders
- High attention to detail and commitment to quality
Additional Requirements
- Experience in social commerce, digital media, or fast-paced production environments is highly preferred
- Flexibility to support live operations outside standard working hours if required
- Strong sense of ownership, accountability, and continuous improvement
