[Thailand] Country Manager

Founded in 2010, HAPAS is a fashion brand with a mission to spread happiness and confidence to everyone.

Why Us

• Currently ranked #1 in GMV for the handbags & accessories category in Vietnams e-commerce, and Top 3 in Southeast Asia.
• Growth rate of 400% annually; revenue increased 13x between 20232025 recognized as one of the fastest-growing e-commerce brands in Vietnam and the region.
• Young, talented, and high-performance team (born in the 90s & 2000s) with a strong startup culture: bold, fast-paced, and product-centric.
• Ambition: Achieve VND 2,000 billion revenue by 2028 and become the #1 handbags & accessories brand in Southeast Asia.

1. Market Expansion & Business Growth

• Execute business and marketing strategies to increase HAPAS market share in Thailand.
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• Conduct market research, analyze consumer trends, and monitor competitors to optimize sales & marketing plans.
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• Focus on developing sales channels through leading e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.).

2. Building HAPAS Brand in Thailand

• Oversee and execute brand-building initiatives for HAPAS in the Thai market.
• Implement key digital transformation projects to enable fast, data-driven decision-making and optimization.
• Organize marketing activities in Thailand: digital marketing, KOL/influencer partnerships, PR, events.

3. Leadership

• Build and manage a high-performance sales and marketing team.
• Set KPIs, monitor performance, and ensure a productive, cohesive, and motivated team environment.

• Bachelors degree or higher.
• Minimum 10 years of experience in marketing within FMCG, fashion, cosmetics, e-commerce, or finance.
• At least 3 years as Sales Director/Marketing Director for e-commerce with proven success in expanding into Southeast Asian markets, especially Thailand.
• Deep understanding of consumer behavior, fashion trends, and shopping habits in Thailand/Southeast Asia.
• Knowledge of fundamental legal and regulatory frameworks for commerce and operations in Thailand.

Professional Competencies

• Strong ability to execute business & marketing strategies with a focus on brand building and market penetration.
• Expertise in online marketing, brand management, and sales channel development.
• Experience working with physical products.
• Proven track record with major Thai e-commerce platforms (Shopee, Lazada, TikTok Shop, JD Central).

Key Skills

• Quick decision-making and agility in dynamic business environments.
• Inspiring leadership with the ability to build and grow effective local teams.
• KPI setting, performance monitoring, and staff motivation skills.
• Strong negotiation, presentation, and business relationship-building abilities.
• Cross-cultural communication skills and stakeholder management expertise.
• Open-minded, continuous learner; not afraid of technology and eager to test new systems/processes.
• Highly independent, resilient under pressure, and capable of multi-tasking.
• Fluent in English (Thai language is a plus).

Compensation & Benefits

• Competitive monthly package: THB 120,000 180,000 (base salary + KPI bonus).
• Attractive annual bonus (up to 12 months salary).
• Annual ESOP opportunities.
• Full participation in health, social, and unemployment insurance as per regulations.
• Professional & skills training programs.
• Corporate benefits (holiday gifts, teambuilding, company trips, birthday celebrations, etc.).

Growth Opportunities

• Work directly with the CEO and C-level team to scale the company and expand into Southeast Asia.
• Contribute to the high-growth phase of the company, driving it toward #1 in Southeast Asia.
• Dynamic, high-talent, high-energy work culture.
• Open environment for feedback, learning, and continuous improvement.