About the Role

We're looking for a Media Planning Manager who truly understands hybrid planning — someone who can connect offline and digital thinking into one clear, effective media strategy. You'll lead integrated planning work, partner closely with clients, and guide the team to deliver campaigns that work across channels, not in silos.

This role is hands-on, strategic, and collaborative — ideal for someone who enjoys both planning and leading.

What You'll Do

Lead Hybrid Media Strategy

Own and lead integrated media planning across offline and digital channels
Connect audience insights, media behaviors, and touchpoints into one cohesive plan
Ensure plans balance reach, engagement, performance, and budget efficiency
Translate business objectives into clear, channel-agnostic media strategies

Client Partnership

Act as a trusted planning partner to clients
Lead planning discussions, strategy presentations, and performance reviews
Provide clear, practical recommendations backed by insights and data
Handle complex briefs and guide the team on client priorities

Execution & Quality Control

Oversee end-to-end planning and execution across hybrid campaigns
Review media plans, placements, and performance reports before client delivery
Ensure consistency and integration across channels and markets
Work closely with finance and operations to manage budgets, changes, and billing

Collaboration & Partnerships

Work closely with creative, digital, data, and commerce teams to ensure true integration
Build strong relationships with media owners across both offline and digital platforms
Stay up to date on media innovations, formats, and market trends

Team Leadership

Lead, coach, and develop Media Planners and Senior Media Planners
Encourage integrated thinking and knowledge sharing across the team
Support team growth through feedback, mentoring, and hands-on guidance

What We're Looking For

5+ years of experience in a media agency with strong hybrid / integrated planning background
Proven experience planning across TV, OOH, print, digital, social, video, and performance media
Confident in leading planning conversations with clients
Strong strategic and analytical thinking
Able to connect data, insights, and channel roles into one clear story
Strong communication skills in Thai and English
Comfortable managing multiple accounts and timelines
Proficient in Excel and PowerPoint
Collaborative, adaptable, and solutions-driven

Media Planning Manager (Hybrid Planning)