Account Manager

We Are Primal

Primal is the marketing partner designed to meet the needs of brands today. Our different approach of globally-minded yet locally-tuned people sets us apart. With a digital-first approach, our core pillars incorporate: Strategy, Search, Performance, Creative, Social, and Data.

Underpinned by integrated teams that ensure consistency and accelerated results, we&aposre committed to creating impact and deep relationships.

Partnering with Primal means opting for a path less traveled. A commitment to not just progress but to think differently. With us, you’re making a statement about your vision for the future. At Primal, we&aposre not just an agency; we deliver outcomes.

Since launching in 2015, we’ve helped over 300 high-performing brands through our strategic and data-driven marketing approach. We transform the clients we work with. We have a 96% client satisfaction rate, with over 95% of brands choosing to continue working with us on a recurring basis.

Our integrated approach represents our flagship offering to clients, where we apply our proprietary strategic planning process, INSTINCT®, designed to close the gap between our clients, their competition, and their customers. This is where everything starts at Primal. It&aposs the essential catalyst for helping transform our brand partners into the successful titans of industry. We specifically blend marketing with a consulting service model that enables clients to identify and overcome the biggest growth challenges.

Role:

The Account Manager plays a critical role in maintaining strong client relationships, ensuring the success of their campaigns, and identifying opportunities for growth. Specifically, this entails:

• Acting as the key point of contact for assigned accounts to foster satisfaction and retention.
• Managing campaigns, monitoring performance, and ensuring alignment with client objectives.
• Creating and communicating strategic updates and performance insights to build trust and demonstrate value.

This role demands a mastery level of account management, communication, campaign execution, and data-driven decision-making. To be successful, you must possess strong interpersonal skills, a detail-oriented mindset, and the ability to thrive in a dynamic environment.

Why this is important for you:

You will have a unique opportunity for growth.

First, you’ll interact with high-performing brands, which will ‘level up’ your knowledge and network. You&aposll also work in a fast-paced environment with amazing people, where you’ll have the opportunity to make an immense impact.

Responsibilities:

External Responsibilities:

• Serve as the main point of contact for assigned accounts, ensuring clear communication and high levels of client satisfaction.
• Build and maintain strong, long-term client relationships to foster trust and loyalty.
• Provide clients with regular updates on campaign activities, performance, and strategic plans through meetings, calls, and reports.
• Lead client-facing meetings, including monthly updates, campaign reviews, and Quarterly Business Reviews (QBRs).
• Identify and propose upsell opportunities to grow client portfolios and drive additional value.

Internal Responsibilities:

• Manage and oversee the performance of client campaigns, ensuring they meet or exceed expectations and KPIs.
• Coordinate with cross-functional teams to ensure seamless execution of campaign activities.
• Monitor account health and resolve any potential issues proactively.
• Create and deliver performance analysis reports, identifying trends, best practices, and opportunities for optimization.
• Collaborate with team members to share knowledge, train new hires, and contribute to process improvements.
• Ensure adherence to Primal’s processes, including 14-day calls, monthly reporting, and maintaining SENTR hygiene.

Results:

• Maintain a retention rate of 92% or higher for managed accounts.
• Ensure a healthy and diverse portfolio, driving steady revenue streams through effective account management.
• Identify and secure upsell opportunities to expand client portfolios.
• Consistently meet process and documentation standards, including timely reporting, regular client check-ins, and accurate updates.

Requirements:

• Proven expertise in account management, ideally within the digital marketing or advertising sector.
• Strong interpersonal and communication skills with a client-focused approach.
• Solid analytical abilities to evaluate campaign performance and make informed recommendations.
• Ability to manage multiple priorities effectively in a fast-paced environment.
• Proactive, detail-oriented, and committed to delivering excellence.

Location:

Hybrid Bangkok, Thailand

Benefits:

Primal believes people are at the center of every success story. Our team has always claimed that the biggest benefit of being a part of our company is the opportunity to learn. Our fast-paced nature will serve as an accelerant to your professional growth and career.

Our central ethos involves hiring and developing hard-working, high-potential leaders. Success in this role WILL set you up for immense success (both within and outside the company).

In addition, Primal provides competitive compensation and benefits, including:

• Fun and Young Environment
• Company and Team Activities.
• Health Insurance
• Annual Company Retreat
• Social Security
• Annual and Birthday leave
• Skill Development and Training

Primal Core Values:

Our values are the heart and soul of this high-growth company. The right person for this role also holds the same values, subscribes to them, and understands why each is critical to life and business.

• Own It: Take absolute accountability for your actions.
• Get It Done: Operate with urgency and purpose.
• Hungry for Growth: Pursue progress with relentless curiosity and ambition.
• One Tribe: Champion unity through empathy, respect, and trust.
• Lead by Doing: Set the example for others to follow.

Additional Information:

• Candidates are subject to a test of their abilities.