Ads Optimize Specialist

We are looking for a data-driven and results-oriented Ad Optimizer to manage and optimize digital advertising campaigns across multiple platforms. This role plays a key part in driving brand awareness, customer acquisition, and revenue growth, especially within the beauty and supplement categories.

The ideal candidate has strong analytical skills, hands-on experience with paid media, and a deep understanding of performance marketing strategies.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as TikTok Ads, Facebook/Instagram Ads, and Google Ads
• Monitor campaign performance and continuously optimize to improve KPIs such as ROAS, CPA, CTR, and conversion rates
• Analyze data and provide actionable insights to improve campaign effectiveness and budget allocation
• Conduct A/B testing on creatives, audiences, and ad formats to maximize performance
• Collaborate with Creative and Content teams to develop high-performing ad creatives
• Manage advertising budgets and ensure efficient spending aligned with business goals
• Track and report campaign performance on a daily, weekly, and monthly basis
• Stay updated with platform algorithms, trends, and best practices in digital advertising
• Identify new growth opportunities and scaling strategies for campaigns

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 2–5 years of experience in digital advertising or performance marketing
• Hands-on experience with platforms such as TikTok Ads Manager, Meta Ads Manager, and Google Ads
• Strong analytical skills with the ability to interpret data and optimize campaigns
• Familiarity with tracking tools (e.g., Pixel, Google Analytics, or similar)
• Understanding of customer journey, funnel strategy, and conversion optimization
• Ability to manage multiple campaigns and work in a fast-paced environment