Responsible for developing and implementing product and pricing strategies for assigned truck vehicle lines, for example Ranger, Ranger Super Duty, F-150, F-Series Super Duty and any future products. This will support the APDM group in achieving sales and profitability targets.
Collaborate with APDM Country and Sales Managers, Brand Marketing teams, and APDM distributors to collect and analyze market insights, including customer requirements, competitive dynamics, and overall market conditions.
Develop competitive product strategies for APDM based on market analysis, covering both current and future models.
Coordinate with Vehicle Program Teams, IMG Product Marketing Leads, and IMG Product Development teams to develop and implement Product Definition Letters that align with APDM's product strategy and distributor requirements.
Formulate Market Equations for major programs, recommend competitive pricing strategies, and oversee pricing development and approval processes for assigned vehicle lines.
Lead decision-making on proposed TVM actions by aligning program team priorities with APDM's product proposition.
Ensure Ford vehicles deliver strong value for money through optimized product and pricing strategies in APDM markets.
Develop and manage the APEM pricing calendar in alignment with export team schedules for balance-out and new launches, ensuring timely completion of nameplate pricing.
Work closely with Order Guide and Pricing Analysts to confirm accurate PCV and price setup in the GOaLs system; lead analysis and corrective actions for infeasible ordering issues related to PCV codification or pricing.
Capitalize on APDM business fleet opportunities by partnering with Direct Fleet teams and distributors to configure vehicles that meet fleet requirements and establish competitive pricing for tender submissions.
Qualifications
Bachelor's degree or above in Marketing, Business, or related field
5 years in Marketing in the automotive industry
Experience in automotive product and pricing strategy development
Experience with Sales, Product Development Communications and Research Departments is highly valued.
Strong negotiation, communication, time management and analytical skills
Good command of MS Office Suite (Excel, Word, PowerPoint)
Excellent written and oral communication skills
Able to work and operate independently in a cross-cultural and cross-functional environment that can be ambiguous and complex
