APDM Product Marketing Specialist

Job Description

• Responsible for developing and implementing product and pricing strategies for assigned truck vehicle lines, for example Ranger, Ranger Super Duty, F-150, F-Series Super Duty and any future products. This will support the APDM group in achieving sales and profitability targets.
• Collaborate with APDM Country and Sales Managers, Brand Marketing teams, and APDM distributors to collect and analyze market insights, including customer requirements, competitive dynamics, and overall market conditions.
• Develop competitive product strategies for APDM based on market analysis, covering both current and future models.
• Coordinate with Vehicle Program Teams, IMG Product Marketing Leads, and IMG Product Development teams to develop and implement Product Definition Letters that align with APDM's product strategy and distributor requirements.
• Formulate Market Equations for major programs, recommend competitive pricing strategies, and oversee pricing development and approval processes for assigned vehicle lines.
• Lead decision-making on proposed TVM actions by aligning program team priorities with APDM's product proposition.
• Ensure Ford vehicles deliver strong value for money through optimized product and pricing strategies in APDM markets.
• Develop and manage the APEM pricing calendar in alignment with export team schedules for balance-out and new launches, ensuring timely completion of nameplate pricing.
• Work closely with Order Guide and Pricing Analysts to confirm accurate PCV and price setup in the GOaLs system; lead analysis and corrective actions for infeasible ordering issues related to PCV codification or pricing.
• Capitalize on APDM business fleet opportunities by partnering with Direct Fleet teams and distributors to configure vehicles that meet fleet requirements and establish competitive pricing for tender submissions.

Qualifications

• Bachelor's degree or above in Marketing, Business, or related field
• 5 years in Marketing in the automotive industry
• Experience in automotive product and pricing strategy development
• Experience with Sales, Product Development Communications and Research Departments is highly valued.
• Strong negotiation, communication, time management and analytical skills
• Good command of MS Office Suite (Excel, Word, PowerPoint)
• Excellent written and oral communication skills
• Able to work and operate independently in a cross-cultural and cross-functional environment that can be ambiguous and complex