Area Community Specialist | Thailand

Requirements

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About This Team

The Community team is responsible for the creation and execution of our community strategy, inclusive of relationship management, product seeding, activations and campaign activity across our store fleet. The broader team is comprised of the Events, Community and Sports marketing organizations who work in partnership with myriad cross functional partners to build meaningful local relationships, to engage our ambassadors and talent through relevant activations and to further lululemon's commitments within diversity and inclusion.

a Day In The Life

• Coach and coordinate stores on vision and execution around all phases of Community foundational excellence, including full and intentional spend of community budgets. (Product Seeding, Community Engagement & Activations, and allocated community hours)
• Partner with Regional Manager, Store Managers and Store Community Specialist to support all phases of the Local Ambassador Journey including sourcing, onboarding, engagement and offboarding. Serve as the secondary relationship manager for local ambassadors, helping stores strengthen ambassador engagement and create meaningful ambassador experiences.
• Maintain close relationship with store teams through regular store visits, attendance at team meetings and joining Ambassador connects and classes
• Identify emerging community leaders, studios, run clubs, fitness partners and wellness communities aligned with brand priorities and connect stores with local opportunities.
• Advice and partner with Regional Manager and stores when submitting to Community Initiatives Fund and Store Local Events
• Consult and partner with the Store Manager on O&O's for their community strategy.
• Filter and present partnership opportunities to the Market Community Lead
• Enroll store teams in: Centre for Social Impact, Brand campaigns and Cultural Awareness Days
• Partner closely with Market Community Leads in the planning, coordination and delivery of city-wide activations, Run Club initiatives and other strategic community experiences.
• Monitor community health across assigned stores and share insights, trends and opportunities to support community growth, guest acquisition and community engagement.
• Collaborate with key cross-functional partners including Brand and RBE.
  
  

Qualifications

• Bachelor's degree preferred
• 2 + years of experience in building connections/relationships on behalf of a brand
• Proven success creating and executing community plans/tactics
• Able to manage multiple tasks and projects with high organization and attention to detail
• Demonstrated or passionate commitment to inclusion, diversity and equity principles
  
  

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.
  
  

Additional Notes

Authorization to work in Thailand is required for this role.

learn more about what it's like working for lululemon in our Asia-Pacific markets: