Home & Lifestyle (Thailand)
Overview of the Role
We are looking for a commercially driven Retail Brand Manager to lead the business performance and growth of a leading international Home & Lifestyle retail brand in Thailand.
This role requires a strong retail operations background, commercial mindset, analytical capability, and proven people leadership to drive sales, operational excellence, and customer experience across the market.
What You Will Do
- Lead the overall commercial performance and profitability of the brand.
- Develop and execute business strategies to achieve sales and growth targets.
- Monitor business KPIs, identify opportunities, and implement action plans to improve performance.
- Oversee retail operations, customer experience, merchandising, and inventory management.
- Ensure visual merchandising standards are consistently executed.
- Lead, coach, and develop store leadership teams.
- Partner with Marketing, Finance, Supply Chain, and Regional stakeholders to deliver business objectives.
- Support store openings and key business initiatives.
Required Skills to be Successful
Retail Operations
- Strong hands-on experience managing multi-store retail operations.
- Good understanding of merchandising, inventory, and store performance.
Business Acumen
- Strong commercial mindset with the ability to drive sales and profitability.
- Confident in managing retail KPIs and turning insights into action.
Analytical Capability
- Able to interpret business reports, market trends, and customer insights to support decision-making.
- Strong problem-solving and strategic thinking skills.
People Leadership
- Proven experience leading and developing retail teams.
- Strong stakeholder management and cross-functional collaboration skills.
What Equips You for the Role
- Bachelor's Degree in Business, Retail Management, Marketing, or a related field.
- Minimum 5 years experience in Retail Operations, Commercial, Brand Management, or Business Management within the retail industry.
- Experience managing Home & Lifestyle, Furniture, Home Décor, Lifestyle, or similar retail brands.
- Strong track record of driving commercial performance through data, KPIs, and retail operations.
- Proven people management experience leading multi-store retail teams.
- Knowledge of the Thailand retail market is preferred.
- Fluent in Thai and English.
