Area Manager

Main Responsibilities

Commercial Performance & Execution

• Drive sales and KPIs (conversion, UPT, ATV, productivity) across all stores
• Execute commercial priorities, promotions, and product focus
• Identify gaps and lead immediate performance recovery actions

Store Operations & Compliance

• Ensure excellence in daily operations including Fitting Room practice, Stock Transfer SOPs, Security SOPS, POS, and audit readiness
• Maintain discipline in cash handling, processes, and compliance
• Resolve operational issues with speed and accountability

Inventory & Stock Management

• Ensure stock accuracy, availability, and replenishment
• Oversee stock takes, transfers, and loss prevention
• Partner cross-functionally with Merchandising to allocate and replenish items to the right store and in the right amounts

Customer Experience & Brand Standards

• Deliver a consistent premium brand experience
• Elevate service quality and product knowledge
• Ensure strong visual merchandising and store presentation

People Leadership & Productivity

• Lead and develop Store Managers and Assistant Managers
• Drive performance management, coaching, and succession planning
• Optimize manpower planning, rostering, and efficiency

Operational Planning & Communication

• Translate strategy into clear store-level actions
• Conduct regular store visits with actionable feedback
• Align teams and report on performance, risks, and opportunities

Qualifications

• Bachelor's degree in Business Administration, Retail Management, Marketing, or related field (Master's degree is a plus).
• Minimum 8–10 years of experience in retail management, with at least 3–5 years in a multi-store / area management role.
• Proven track record in fashion sport retail or premium brand management, with strong exposure to store operations, clienteling, and customer experience excellence.
• Experience in managing P&L, budgeting, and commercial KPIs across multiple locations.
• Solid background in people leadership, talent development, and succession planning.
• Experience in new store openings, market expansion, or brand launch projects is highly desirable.