Assistant Corporate Marketing & Communication Manager

We are seeking an Assistant Manager - Corporate Marketing & Communication to lead growth-focused marketing strategies, oversee corporate channels (social, web, EDM), and manage media ROI. Working cross-functionally with PR and CRM teams, you will drive integrated campaigns and ensure brand consistency across all touchpoints. The ideal candidate has over 5 years of digital marketing/communications experience, and strong data-analytics skills.

Responsibilities:

Growth strategy in Corporate Marketing & Communication

• Define and drive corporate marketing and communication strategies aligned with business objectives.
• Translate business priorities into scalable marketing initiatives that support corporate growth.
• Lead integrated marketing campaigns across social media, advertising, events, PR, and owned channels.
• Analyze campaign performance, customer behavior, and market trends to identify optimization opportunities.
• Collaborate with the CRM team to evaluate campaign effectiveness and develop actionable recommendations.

Corporate Channel Management

• Lead and supervise corporate channels including Facebook, Instagram, LINE, website, and EDM, ensuring performance aligns with established KPIs.
• Ensure consistency in corporate and brand identity, tone of voice, and messaging across all customer touchpoints.
• Collaborate with brand PR and Marketing teams to maximize content and asset utilization across corporate channels.
• Orchestrate seamless campaign execution across corporate channels, aligned with channel objectives and capabilities.

Corporate Content & Communications

• Develop and oversee content across social media, corporate website, newsletters, and communication materials.
• Ensure communication is delivered through the most relevant channels to the appropriate target audiences.
• Develop and maintain corporate messaging aligned with business priorities and brand positioning.
• Collaborate with cross-functional teams to develop communication assets that support business objectives.
• Curate relevant products and brand assets to support corporate campaigns and projects.

Media investment & ROI Management

• Partner with relevant teams to monitor campaign performance and implement timely optimizations.
• Oversee media agency performance to ensure effective audience targeting and investment efficiency.
• Leverage data and analytics to continuously improve marketing performance and investment efficiency.
• Provide data-driven recommendations to maximize marketing investment effectiveness.

Qualification

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in Marketing, Digital Marketing, Corporate Communications, or related fields.
• Proven track record in developing and executing marketing and communication campaigns.
• Strong analytical mindset with the ability to translate data into actionable business recommendations.
• Excellent communication and stakeholder management skills with the ability to work across functions.
• Creative thinker with excellent initiative and problem-solving skills.
• Proficient in digital marketing tools, media platforms, and performance analytics.