Overview
THE ROLE:
- To support the Herbalife Nutrition's, cooperate marketing strategies and programs, observe all marketing related activities, initiatives and effective cost control for Herbalife Thailand to continue growing Herbalife and distributors ultimate business goals. It is also required to. understanding of Herbalife culture, teamwork concept, and leadership and marketing professionalism.
HOW YOU WOULD CONTRIBUTE:
Product Portfolio Management:
New Product:
- Collect up-to-date and market research for useful marketing information including competitors information, pricing and trend for new product launch
- Handle the Agile processes / Sensory testing
- Responsible for developing and evolving the knowledge of the new product offering
- Co-create and implement the new product launch and promotion plan and produce supporting material, introduces products to the members, and creates strategic messaging that elevates appeal and ultimately drives
- Responsible for creating promotional literature and information, as well as support material and communicating this at corporate sponsored events and through the various channels to the distributor network
Existing products:
- Metric analysis for Promotion/Campaign including festive, slow-moving items boost and campaign related to promotion and obtain Regional team and Head Quarter team for the Promotion approval
- In collaboration with Licensing, Sales, Warehouse and Regional Supply Chain for the promotional plan with proper products knowledge and campaign arrangement/training
- Review inventory levels and ensure product availability
Branding Communication and Management:
Sponsorship/Sport events:
- Execute and ensure the conduction of the activities and events to promote Herbalife Nutrition branding
- Manage and coordinate with the BA/Sponsored team and athlete to maximize the branding exposure
MyHerbalife/Herbalife/Go Herbalife Websites:
- Review/ update existing content on Websites including developing new marketing Collaterals, literatures, tools & assets
- Coordinate with Head Quarter team to ensure the Online Ordering function is in the right place and functional
- Work alongside with Corporate Communication team to ensure the communication is aligned and delivered in a timely manner
- Develop plan to increase the Hit Rate for distributor's click/browse into the 3Clicks contents
Marketing Collaterals/Tools/Assets and Literatures:
- Develop the up-to-date tools and drive the brand message /content to support member's business
- Liaising with warehouse, vendor for items need to be reprinted and ensures to review and update the content to be accurate and meet the legal requirement
- Monitor to ensure all news releases, PR, events regarding the consumption campaign and branding have been released to field in a timely manner
- DC Decoration: Manage to have the update of the display area in the DC Walk in Center on a regular basis to express the best image with updated look and picture on regular basis including seasonal seasons/ promotions.
WHAT'S SPECIAL ABOUT THE TEAM:
Interacts with all levels throughout organization, staff, distributors, customers and vendors
SUPERVISORY RESPONSIBILITIES:
- To assist the manager to lead Marketing team in Thailand
Qualifications
SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:
- University Graduate or equivalent with related majors
- 5 years of experience in direct selling, product strategy and planning, marketing & corporate events, sales incentive planning and/or corporate communications systems
- Ability to understand business strategies and develop plans to implement and support team
- Ability to maintain a positive attitude, handle challenges in a positive manner and establish rapport with distributors and management while maintaining professionalism
- Energetic, initiative, assertive, open-minded and hardworking with good interpersonal skills
- Ability to solve practical problems and carry out responsibilities under minimum supervision
- Ability to function as an effective team member
- Have a good understanding of the principals of time management and be able to demonstrate strong organizational skills
- Ability to work in a result orientated atmosphere meeting tight deadline under constant pressure
- Ability to interact effectively at all levels with sensitivity to cultural diversity
- Ability to adapt as the external environment and organization evolves
- Excellent oral and written English and Thai communication skills
- Proficient with Microsoft Office environment (Word, Excel, Power Point) and email
Education:
- Bachelor's degree in business administration, business management, marketing, or related field.
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