Associate Director - Marketing Data

Key Responsibilities

Strategic Thinking & Business Problem Assessment

• Assess complex business problems and translate them into data use cases and recommend and implement solutions
• Collaborate with stakeholders to ensure alignment between business objectives and data solutions
• Ability to connect the dots across multiple internal and external data sources and synthesize insights to offer recommendations that solve business problems.

Marketing Data Management & Governance

• Implement and maintain strong data management frameworks for quality, accuracy, lineage, and responsible usage.
• Ensure adherence to GDPR and global data privacy regulations.
• Train marketing users on data governance and privacy best practices.
• Drive data literacy, Enable rapid, insight-driven decision-making across Marketing.

AI Capability Deployment Using Microsoft Technologies

• Deploy AI solutions using Microsoft Fabric, Azure AI, Power BI, Power Platform, and Dynamics 365.
• Integrate Copilot experiences to democratize data access.
• Build and operationalize AI use cases including automated insights, segmentation, lead scoring, predictive models, anomaly detection, and automated reporting.

Required Skills & Experience

• 12+ years of experience in marketing data management, data governance, analytics, or related areas.
• Strong SQL proficiency and experience with marketing datasets
• Deep understanding of GDPR and global data protection laws.
• Hands-on expertise with Microsoft technologies: Microsoft Fabric, Azure Power BI, Power Platform, Azure
• Excellent communication and stakeholder engagement skills.

Preferred Qualifications

• Bachelors in technology with Marketing degree preferred.
• Experience deploying Copilot-based AI capabilities.
• Experience with marketing platforms and data set (Workfront, Marketo, HGI ).
• Ability to coordinate across multiple service providers.

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