About Sojern
Sojern is the leading AI-powered marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Sojern, founded in 2007 and acquired by RateGain in 2025, is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
What we are looking to hire:
We are seeking a highly driven Associate Director – Sales with strong experience in hospitality technology, travel tech, digital marketing solutions, or similar industries catering to hotels and travel businesses. This is a core hunting role focused on acquiring new business, building strategic partnerships, and driving revenue growth across the APAC hospitality market. The ideal candidate should have a proven track record of selling solutions to hotels, resorts, and hospitality groups through consultative and outbound sales approaches
Primary Responsibilities-
- Identify, target, and acquire new hospitality business opportunities across hotels, resorts, villas, and hospitality groups in Thailand Market
- Develop and execute strategic outbound sales plans to generate qualified pipeline and consistently exceed revenue targets.
- Build strong relationships with hotel owners, General Managers, Revenue Heads, Marketing teams, and commercial stakeholders.
- Conduct consultative sales discussions to understand client pain points and position relevant hospitality technology and digital marketing solutions
- Own the end-to-end sales cycle including prospecting, discovery, demos, proposal creation, negotiations, and deal closure.
- Drive market penetration by opening new logos and expanding presence within the hospitality ecosystem.
- Partner with marketing and customer success teams to support lead generation campaigns and ensure smooth onboarding experience for clients.
- Maintain accurate sales forecasting, pipeline updates, and opportunity tracking through CRM platforms.
- Stay updated on hospitality industry trends, travel technology landscape, competitive offerings, and market dynamics.
- Represent the organization at industry events, networking forums, trade shows, and client meetings to strengthen brand visibility and business opportunities.
Knowledge-
- Strong understanding of hospitality technology, travel tech, or digital marketing solutions catering to hotels and travel businesses
- Proven experience in hunting-driven B2B sales and acquiring new hospitality accounts.
- Good understanding of hotel commercial functions including revenue management, distribution, and guest acquisition.
- Demonstrated track record of consistently achieving or exceeding revenue targets in a target-driven environment.
- Strong stakeholder management, negotiation, and consultative selling capabilities with hospitality decision-makers.
Skills
- 10-15 years of experience in hospitality tech, travel tech, or digital marketing sales catering to hotels and hospitality businesses.
- Strong hunting and outbound sales skills with proven expertise in new business acquisition.
- Excellent communication, presentation, and negotiation skills with senior hospitality stakeholders.
- Ability to manage complex sales cycles and build long-term client relationships.
- Proficiency in CRM tools such as Salesforce, HubSpot, or similar platforms.
Attitude & Culture Fit
- Strong listening skills to understand customer needs and business challenges effectively.
- Proactive approach towards learning, adaptability, and continuous self-improvement.
- Analytical mindset with a strong focus on problem-solving and solution-oriented thinking.
- Commitment to maintaining high-quality standards and delivering exceptional client experience.
- Strong collaboration and teamwork skills to thrive in a dynamic, fast-paced environment.
Equal Opportunity Employer
We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status
