Associate Online Channel Manager

ABOUT PURE FORM VENTURES, INC.

Pure Form is a leading provider of high-quality food supplements dedicated to promoting health and wellness through clean formulations, honest science, and thoughtful design.

Our mission extends beyond physical health — we aim to build a company where people thrive as much as the brand does. We believe that when our team grows in purpose, creativity, and balance, the brand naturally flourishes.

ROLE OVERVIEW

We're looking for an Associate Online Channel Manager who will support and help drive Pure Form's ecommerce growth across our online channels, with a strong focus on performance marketing, campaign execution, and channel optimization.

This role is primarily responsible for helping maximize online revenue and return on marketing investment by supporting paid campaigns, promotions, marketplace activities, and ecommerce initiatives across owned and third-party platforms.

You'll work closely with the Growth, Brand, Marketing, Creative, and Operations teams to ensure campaigns are executed effectively — from planning and launching promotions to monitoring performance, identifying opportunities, and turning data into actionable improvements.

The role requires someone who is highly analytical, hands-on, commercially minded, and comfortable working with digital platforms and performance data. You should enjoy understanding what drives clicks, conversions, revenue, and customer growth — and be excited to continuously test and improve.

While this role works closely with offline channel counterparts, its primary focus is e-commerce growth and performance marketing execution.

This role is primarily remote, with flexibility to travel occasionally for partner meetings, trade events, or cross-functional alignment as needed.

KEY RESPONSIBILITIES

1. Performance Marketing & E-commerce Growth

Support the growth of Pure Form's online channels through performance-driven marketing.

• Support the planning, execution, and optimization of paid campaigns across ecommerce and digital platforms.
• Monitor key performance metrics such as ROAS, CPA, CTR, conversion rate, revenue, and spend.
• Identify opportunities to improve campaign efficiency, traffic, conversion, and revenue.
• Support testing of creatives, audiences, offers, and campaign approaches to improve performance.
• Work closely with Growth, Brand, Marketing and Creative teams to ensure campaigns are aligned with business and brand objectives.

2. Platform & Marketplace Management

Ensure strong day-to-day execution across Pure Form's online channels.

• Support the management of Pure Form's ecommerce platforms and marketplace accounts.
• Optimize product listings, pricing, promotions, visibility, and availability.
• Ensure products, campaigns, vouchers, and promotional mechanics are properly set up and executed.
• Monitor product and campaign performance across platforms and flag issues or opportunities.
• Monitor customer reviews and feedback, ensuring timely responses and insights are actioned.
• Ensure ecommerce execution aligns with digital marketing initiatives to drive traffic and conversion.
• Support marketplace campaigns and platform-led initiatives such as major sale events, vouchers, bundles, and other promotional activities.

3. Campaign & Promotion Execution

Turn ecommerce and marketing plans into well-executed online campaigns.

• Support the execution of monthly and platform-specific ecommerce campaigns.
• Coordinate campaign requirements with Growth, Brand, Creative, and Operations teams.
• Ensure campaign timelines, assets, pricing, inventory, and promotional mechanics are aligned before launch.
• Monitor campaign performance during key promotional periods and recommend adjustments when needed.
• Conduct post-campaign analysis to identify learnings and opportunities for future campaigns.
• Help maintain an organized calendar of ecommerce campaigns, promotions, and platform activities.

4. Performance Tracking & Reporting

Use data to understand performance and identify opportunities for growth.

• Track and maintain regular reporting of ecommerce and performance marketing KPIs.
• Analyze sales, campaign, customer, and platform data to identify trends and opportunities.
• Prepare regular performance updates highlighting key wins, challenges, and areas for improvement.
• Translate performance insights into clear and actionable recommendations.
• Maintain accurate campaign and channel performance records.

5. Cross-Functional & Partner Coordination

Work collaboratively to ensure strong ecommerce execution and customer experience.

• Work closely with Brand, Marketing, Design & Experience, and Operations teams to align ecommerce initiatives.
• Support relationships with ecommerce platforms, marketplace partners, and platform representatives.
• Coordinate platform requirements, campaign opportunities, and operational issues with relevant stakeholders.
• Ensure consistency in branding, messaging, and customer experience across online channels.
• Support omnichannel initiatives and other cross-functional projects that contribute to ecommerce growth.

WHO YOU ARE

• 1–3 years of experience in ecommerce, performance marketing, digital marketing, marketplace management, or a related field.
• Hands-on experience with ecommerce platforms, marketplaces, or digital advertising platforms is preferred.
• Strong interest and understanding of performance marketing, paid media, ecommerce, and digital customer acquisition.
• Comfortable working with numbers, dashboards, spreadsheets, and performance reports.
• Able to understand key performance metrics such as ROAS, CPA, CTR, conversion rate, revenue, and spend.
• Highly analytical, with strong pattern-recognition and problem-solving skills.
• Detail-oriented and able to manage multiple campaigns, platforms, and deadlines simultaneously.
• Comfortable working with CRM systems, ecommerce tools, advertising platforms, and analytics platforms.
• Strong communicator who can coordinate effectively with internal teams and external partners.
• Proactive and willing to take ownership of tasks from planning through execution.
• Curious and willing to experiment, test, learn, and continuously improve.
• Able to thrive in a remote or hybrid work environment with occasional travel.
• Fluent in English, both written and spoken
• Fluent in Thai or Vietnamese is a plus

WHAT YOU'LL LOVE ABOUT WORKING HERE

• You'll own one of the most dynamic growth channels in the business.
• The opportunity to shape ecommerce performance for a growing wellness brand.
• Close collaboration with Marketing, Design & Experience and Operations teams.
• A role that values clarity, experimentation, and measurable impact.
• A leadership team that believes in progress, not perfection — and supports your growth as you support others.
• A company that truly lives its philosophy: Supplement Progress — in our people, our systems, and our way of work.