AVP / Head of Brand Marketing

Job Description

• Create and lead the development of holistic and elevated brand strategies, including defining brand positioning, key messaging, and value propositions.
• Identify and cultivate strategic partnerships, business collaborations, and sponsorship opportunities that reinforce brand prestige and market presence.
• Manage and oversee the brand's full marketing budget, ensuring all campaigns are executed with excellence and deliver measurable results.
• Lead and mentor the brand marketing team, and recruit additional talent to support organizational growth and operational excellence.
• Stay current on advanced marketing research, global brand strategy practices, and emerging industry trends to drive innovation and continuous improvement.
• Ensure all marketing strategies and brand initiatives are aligned with the organization's overarching vision, premium positioning, and long-term ambitions.
• Monitor key metrics and KPIs to measure the performance, impact, and efficiency of brand marketing initiatives.
• Prepare high-quality reports and present strategic insights to senior management and cross-functional teams to influence key business decisions.
• Develop crisis communication strategies and protocols that protect, preserve, and strengthen the brand's reputation in high-risk or crisis situations.
• Conduct ongoing analysis of competitor branding and marketing strategies to identify insights, opportunities, and white-space advantages.

Job Specification

• Master's degree preferred (MBA or related field); Bachelor's degree required.
• At least 10 years of proven experience in marketing within leading or retail brands, with a strong track record of achievement.
• A minimum of 5 years of experience leading marketing teams, demonstrating strong, influential, and inspiring leadership.

Knowledge Required

• Strategic Thinking Skills: Demonstrates exceptional strategic thinking, with the ability to craft long-term visions and make data-driven decisions that elevate brand value.
• Leadership Skills: Exhibits influential and inspiring leadership, effectively guiding high-performing teams and nurturing talent to achieve excellence.
• Communication Skills: Possesses refined communication and presentation skills, with the ability to engage stakeholders at all levels and represent the brand with executive presence.
• Business Acumen: Shows deep understanding of the retail landscape, digital marketing ecosystems, and evolving consumer behaviors.
• Financial Analysis Skills: Skilled in managing substantial budgets and demonstrating a strong command of P&L management and financial performance evaluation.