Job Description

GENERAL RESPONSIBILITIES

The Brand Activation & Media Manager is responsible for implementing marketing activities for assigned brands by designing and executing brand activation strategies while driving media planning, execution, measurement, and optimization. The role ensures all activities are aligned with brand identity, commercial objectives, and global guidelines, contributing to the development of brand awareness, market share, consumer engagement, and business growth through integrated online and offline marketing activities.

DETAILED RESPONSIBILITIES

Brand Activation

Define local brand strategies and develop 360° omnichannel activation plans for assigned brands.
Manage sales and advertising budgets to achieve business, market share, and investment objectives.
Develop and execute consumer activations, promotional campaigns, and launch initiatives in line with global guidelines.
Lead the localization and delivery of campaign content and activation materials across online and offline channels.
Collaborate with Commercial, Retail, Medical, and cross-functional teams to drive B2B, B2B2C, and consumer activations.
Manage product performance, forecasting, and lifecycle activities to support sustainable business growth.
Monitor market performance, consumer insights, and competitor activities, and recommend optimization actions.

Media Management

Define media strategy, investments, media mix, KPIs, and annual media plans for assigned brands.
Lead the execution, monitoring, and optimisation of media campaigns in partnership with media agencies.
Manage media content localisation and ensure effective implementation of activation plans.
Lead agency relationships to ensure execution quality, performance measurement, and best practice adoption.
Analyse media performance and provide insights and recommendations to maximise ROI and business results.
Drive continuous improvement through benchmarking, media innovation, and market trend monitoring.

QUALIFICATIONS AND SKILLS

Education Background and Experience

Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. Master's Degree is a plus.
Minimum 8 years of experience in Brand Management, Marketing Activation, Media, Digital Marketing, or related marketing roles.
Proven experience in developing and executing omnichannel marketing and media campaigns.
Experience in beauty, dermo-cosmetics, FMCG, healthcare consumer products, or related industries is preferred.
Experience working with media, creative, digital, and production agencies.
Strong experience in budget management, performance analysis, and ROI evaluation

Required Skills and Competencies

Strong understanding of brand activation, media planning, and integrated marketing communications.
Ability to develop and execute omnichannel marketing initiatives aligned with business objectives.
Strong analytical and commercial mindset, with experience in performance monitoring and ROI optimization.
Proven ability to manage agencies and collaborate effectively with cross-functional teams.
Excellent communication, presentation, and stakeholder management skills.
Agile, proactive, and results-oriented, with the ability to manage multiple priorities in a dynamic environment.