Brand Executive - Product (New Graduate Welcome)

Job Description

1. Support product planning to align with sales targets for the Diamond category.
2. Monitor sales performance of Diamond products and report trends to the Brand and Retail teams.
3. Analyze product performance (Best-sellers / Slow-movers) and propose sales-driving actions in collaboration with relevant teams.
4. Coordinate product information, pricing updates, and product readiness for campaigns.
5. Support go-to-market plans for new collections and ensure accurate product presentation across all channels.
6. Coordinate digital content needs (product info, images, key messages) for social media, website, and online campaigns.
7. Ensure product information used online is accurate, consistent, and aligned with premium positioning.
8. Support offline communication needs such as POSM briefs, display messages, and in-store storytelling for Diamond products.
9. Coordinate with stores to ensure correct usage of product communication materials.
10. Work closely with Brand, MarCom (Online & Offline), Creative, and Retail teams to ensure seamless execution of brand initiatives.
11. Support reporting on campaign performance, product movement, and communication effectiveness.

Job Specification

1. Bachelor's degree in Marketing, Business, Communication, or related fields.
2. 0–3 years of experience in marketing, brand, product, or retail-related roles.
3. Strong attention to detail, coordination skills, and understanding of premium brand communication.
4. Brand & Product Understanding: Solid understanding of premium brand principles and Diamond product characteristics.
5. Attention to Detail: High accuracy in managing product information and communication materials.
6. Coordination & Execution: Strong organizational skills and ability to manage multiple tasks across teams.
7. Communication Skills: Clear, professional communication to ensure accurate message delivery.
8. Digital & Marketing Awareness: Basic understanding of online/offline marketing touchpoints and brand consistency.