Brand Manager (Beauty and Fashion Retail)

Job Purpose

To lead and drive the overall business performance of assigned beauty brands by developing and implementing effective commercial strategies, strengthening brand positioning, and maximising sales, profitability, and market share while delivering an exceptional customer experience.

Key Responsibilities:

1. Business & Commercial Management

• Develop and execute annual business plans, sales strategies, and budgets to achieve revenue and profitability targets.
• Monitor sales performance, KPIs, and business trends, identifying opportunities to improve productivity and business growth.
• Analyse sales reports, market trends, and customer insights to support business decisions.
• Manage stock levels, inventory turnover, and product assortment in collaboration with the buying and merchandising teams.

2. Brand Management & Marketing

• Develop and implement brand strategies in line with brand guidelines and business objectives.
• Plan and execute marketing campaigns, promotions, product launches, and brand activation activities.
• Maintain strong relationships with brand principals and business partners to ensure alignment on commercial plans and brand standards.
• Monitor competitors and market developments to identify new business opportunities.

3. Retail Operations & Customer Experience

• Ensure retail stores operate in line with brand standards, operational procedures, and service expectations.
• Drive excellence in visual merchandising, product presentation, and in-store customer experience.
• Work closely with Retail Operations to improve store productivity, sales conversion, and customer engagement.
• Support new store openings, store expansion, and other business development initiatives.

4. People Management & Development

• Lead, coach, and develop store teams to achieve sales targets and deliver excellent customer service.
• Set clear performance objectives and monitor team productivity and individual KPIs.
• Identify training needs and develop action plans to strengthen product knowledge, selling skills, and team capabilities.
• Foster a high-performance culture that encourages accountability, collaboration, and continuous improvement.

5. Financial & Performance Management

• Manage the brand's P&L, operating expenses, and overall profitability.
• Review monthly sales performance, budgets, forecasts, and business reports.
• Develop corrective action plans to address performance gaps and improve financial results.
• Provide regular business updates, performance analysis, and recommendations to senior management.

Qualifications & Requirements:

• Bachelor's degree in Business Administration, Marketing, Retail Management, or a related field.
• Minimum 5–7 years of experience in retail or brand management, preferably in beauty, cosmetics, skincare, or fragrance.
• Proven track record in driving sales growth, managing business performance, and achieving commercial targets.
• Strong understanding of retail operations, P&L management, inventory control, and marketing activities.
• Experience in leading and developing retail teams.
• Strong analytical, commercial, negotiation, and problem-solving skills.
• Excellent communication, presentation, and stakeholder management skills.
• Proactive, results-oriented, and able to work in a fast-paced retail environment.
• Good command of English and proficiency in Microsoft Excel and PowerPoint.