Brand Manager

Merchant & Growth · Reports to CEO / Chief Merchant, working closely with our senior brand strategist · Bangkok (on-site)

DAILYPAL is a fast-growing premium beauty importer, distributor, and retailer behind some of Thailand's most exciting K-beauty and Western cosmetic brands. We're in the middle of our most significant phase yet: growing the team and building the foundation for a clear path to becoming one of Thailand's leading beauty companies — with a growing multi-brand portfolio, our own channels, and a house brand on the horizon.

DAILYPAL is looking for a sharp, entrepreneurial Brand Manager to own a brand end-to-end — from its P&L to its marketing campaigns — and turn a promising, early-stage brand into one of the top players in its category. Working directly with management and a senior brand strategist, you'll have your hands on every part of building a brand: strategy, positioning, pricing, channels, campaigns, and results.

The ideal candidate is a sharp, analytical all-rounder who can move from building a P&L model in the morning to shaping a brand's next big campaign — or steering a live-selling push — in the afternoon. You think in numbers, you love connecting every part of marketing and execution into real results, and you want to see exactly how your work connects to revenue.

• Own the brand's numbers. Sales forecasts, sales & brand strategy, marketing budget, and the brand P&L — sales, GP%, and ROI.
• Turn strategy into the monthly plan. Hero-SKU selection, pricing, channel mix, and the campaign calendar.
• Plan and lead 360° campaigns. Across online and offline channels, end to end.
• Align every team through the brief. Marketing (content, budget, efficiency targets), the channel leads, and supply chain (demand forecasts).
• Keep the brand on timeline. You're the hub that makes launches and campaigns land on schedule.
• Monitor and adapt. Track performance against target and move fast when the numbers shift.
• Report and recommend. Prepare monthly brand dashboards and present recommendations at brand reviews.
• Work closely with the senior brand strategist and management. Execute the master plan, flag when reality diverges, feed the monthly review, and align the brand's strategy with company goals.

• 3–5 years in brand / category / e-commerce management or brand-marketing execution — in beauty, cosmetics, FMCG, retail, or e-commerce.
• Analytical backbone. Comfortable in Excel; able to build and read a basic P&L; fluent in unit economics.
• Project-manager instincts. Juggles many moving parts, holds timelines, and drives other teams without owning them.
• All-rounder range. Moves easily from a model to marketing execution; understands 360° e-commerce marketing — platforms, content, live, KOL.
• Genuinely curious about beauty and consumer behavior, and obsessive about the customer.
• Strong Thai and working English.
• Bonus. Hands-on TikTok Shop / Shopee / Lazada experience and a real affinity for K-beauty.

• Real scope from day one. You'll own outcomes that visibly move the business — not run someone else's playbook.
• A front-row seat to the build. Work directly with the founders through the company's most important phase.
• We grow you as fast as you can carry it. Responsibility here is earned quickly and given freely.
• A portfolio you're proud of. We're highly selective about what we carry — you'll only put your name on brands we believe in.
• One-day WFH rhythm, social security, paid leave, product perks (support and access to the beauty brands we carry), and food & snack welfare in the office.