Lead brand strategy and integrated marketing communications for MR.D.I.Y. Thailand, strengthening brand awareness, positioning, and customer engagement through high-impact campaigns.
Key Responsibilities
- Develop and execute brand strategy and brand-building initiatives aligned with overall business and marketing objectives.
- Lead the development of marketing communication strategies that strengthen brand positioning, awareness, relevance, and differentiation.
- Develop clear brand and agency briefs, translating business and consumer insights into communication objectives and creative direction.
- Lead the end-to-end creative development process, from strategic brief and creative concept through production and final campaign launch.
- Lead the development and production of TVC, brand films, key visual assets, and other major brand communication materials.
- Develop and execute ATL / mass communication strategies, including TV, OOH, and other relevant mass media channels.
- Manage and lead creative agencies, media agencies, production houses, and other external partners to ensure strong creative output and effective brand communication.
- Ensure consistent brand positioning, brand identity, and communication tone across all major consumer touchpoints.
- Work closely with internal teams, agencies, media partners, and production vendors to deliver high-impact brand campaigns.
- Manage campaign budgets, timelines, production processes, and agency deliverables to ensure projects are delivered on time and within budget.
- Evaluate campaign effectiveness through relevant brand and communication KPIs, including brand awareness, reach, media effectiveness, and campaign impact.
- Monitor consumer insights, market trends, competitor activities, and cultural trends to identify opportunities for brand growth and stronger communication.
- Lead, coach, and develop the Brand/Marketing Communication team to strengthen strategic and creative capabilities.
- Support the Head of Marketing on key brand strategy and strategic marketing projects.
Academic Preferences
- Bachelor's degree in Marketing, Advertising, Mass Communication, Business Administration, or a related field.
- Master's degree is an advantage.
Qualifications & Requirements
- Minimum 5 years of relevant experience in Brand Marketing, Brand Management, Advertising, Marketing Communications, or Strategic Planning.
- Strong hands-on experience in brand strategy and brand-building through marketing communication.
- Strong experience in developing and executing ATL / mass media campaigns, particularly TVC, brand films, and OOH.
- Proven experience managing the end-to-end process from brand/agency brief → creative concept → production → mass media launch.
- Strong experience in creative agency management and creative development, with the ability to evaluate and challenge creative work from a brand perspective.
- Candidates from retail / mass consumer brands are preferred.
- Candidates from advertising / creative agencies are also welcome, particularly Account Management or Strategic Planning profiles with strong experience managing retail clients/accounts.
- For agency-side candidates, demonstrated experience in brand strategy and major ATL campaigns is required.
- Strong project management skills with the ability to manage multiple high-impact brand projects simultaneously.
- Strong communication, presentation, negotiation, and stakeholder management skills.
- Excellent written and verbal Thai and English communication skills.
- Strategic, creative, commercially minded, and results-oriented.
- Proficient in Microsoft Office, especially PowerPoint and Excel.
Remarks: The company will conduct a criminal background check before considering hiring for this position.
Working day: Monday - Friday
Office Location: 777 WHA TOWER, 12th Floor, Moo 13, Debaratna Road (Bangna-Trad) KM.7, Bang Kaeo, Bang Phli, Samut Prakan 10540
Website Company: https://www.mrdiy.com/th/
If you are interested in this position, please apply directly to LinkedIn.
For more information, contact the Talent Acquisition Department.
* English Resume Requested *
