Brand Manager (Football 1 position / Golf 1 position)

Brand Manager 2 position

Ari Football / Ari Golf (Sports Apparel and Equipment: In-house brand)

Key Responsibilities

Brand Growth & Strategy

• Develop brand positioning and drive sustainable growth of the sports brand & product (Apparel / Equipment) through strategic brand management.
• Study and understand sports insights, trends, competitive, and consumer behavior to translate into actionable brand strategies.
• Develop business opportunities, market segments, competitive analysis, and trends to strengthen brand identity and revenue according to the company's goals.

Product Innovation & Development

• Lead product innovation (Features, Function, Technology, Material), define direction, and work closely across departments (Planning, Design, Product Development, Merchandising, Seeding, and Marketing.
• Manage product development pipeline productivity (Cost/Supplier/Production Management) for delivery quality aligned with client requirements.

Brand Communication & Marketing

• Build and strengthen brand communication by developing and executing integrated marketing strategies.
• Plan and manage seeding strategies, athlete/influencer/ambassador, and partnerships to develop brand loyalty.
• Oversee social media direction and content production tools to promote the brand consistently across channels.
• Collaborate with the MarCom, Creative, Content, Seeding, and Production teams to promote product-aligned messaging and visuals.

Cross-functional Collaboration & Execution

• Work closely with Sales, E-commerce, Retail, and VM teams to ensure strong go-to-market execution.
• Lead product launches, campaigns, and activations to build brand community.
• Monitor campaign performance and brand KPIs to continuously optimize strategy.

Qualifications

• Bachelor's or Master's Degree in Business Administration, Marketing, Economics, or related field.
• 5-10 years of experience in Brand Manager, Merchandiser, Marketing, Business Development, and If you have experience in the sports retail business is a plus.
• Strong understanding of sports insights and trends, and able to apply to performance product development. (Sport Apparel and Equipment).
• Strong Strategic Thinking, Leadership & Team Management, Project Management, problem-solving, Ownership, and Teamwork.
• Being passionate about football, running, and golf is a plus.
• On-site 100%