Brand Manager Ovaltine Powder

Are you passionate about building brands, understanding consumers, and turning insights into impactful marketing strategies

We are looking for a Brand Manager – Ovaltine Powder to join our Marketing team and drive the growth of the Ovaltine Powder portfolio.

What You'll Do

• Develop and execute brand strategies, annual brand plans, IMC campaigns, and consumer activations to drive business growth and strengthen brand equity.
• Turn consumer and shopper insights into meaningful marketing strategies and engaging campaigns.
• Lead integrated campaigns across TV, digital, social media, KOLs/influencers, and in-store activations.
• Drive both national and localized marketing initiatives, including consumer events, roadshows, and other activation programs.
• Partner closely with Sales and Trade Marketing to develop effective go-to-market strategies across MT, GT/OT, and other relevant channels.
• Manage brand P&L and A&P investment, track campaign performance, and evaluate ROI/KPIs.
• Work cross-functionally with Consumer Insight, R&D/NPD, Sales, Trade Marketing, Finance, and Supply Chain to deliver successful launches and business initiatives.
• Collaborate with creative, media, activation, digital, and other external partners to bring campaigns to life.

What We're Looking For

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of FMCG experience in Brand Management, Product Management, or Marketing.
• Strong experience in integrated marketing campaigns, consumer activation, and content development.
• Strong understanding of consumer insights, shopper behavior, and market dynamics.
• Experience with NPD, product launches, KOL/influencer management, or MT/GT channels is an advantage.
• Strong analytical, strategic thinking, project management, and stakeholder management skills.
• A hands-on, collaborative, and results-oriented mindset.
• Good command of English, both written and spoken.