Brand Manager (Sports)

We're hiring: Brand Manager (Sports)

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 62 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

• Execute brand strategies for imported sports and performance brands in alignment with global brand direction, local market dynamics, and business objectives to drive sustainable growth and strengthen brand equity.
• Serve as the key day-to-day contact with international brand principals, coordinating business updates, seasonal initiatives, product launches, and marketing activities to ensure alignment between local execution and global expectations.
• Support annual business planning, budgeting, and forecasting processes by identifying growth opportunities, market trends, and commercial priorities.
• Prepare and participate in seasonal, quarterly, and annual business reviews with brand principals, providing performance analysis, market insights, and recommendations for business improvement.
• Ensure brand execution complies with global standards, including brand identity, product presentation, pricing guidelines, distribution policies, and consumer experience expectations.
• Drive sales growth across assigned channels, including Department Stores, Specialty Sports Retailers, Brand Stores, E-Commerce platforms, and other strategic distribution partners.
• Identify opportunities to expand brand presence, improve distribution productivity, and develop new partnerships to support business growth objectives.
• Manage seasonal assortment planning and buying activities in collaboration with principals and internal stakeholders, ensuring optimal product mix and inventory investment.
• Analyze sales performance, consumer trends, competitor activities, inventory productivity, and sell-through rates to support informed business decisions and action plans.
• Manage demand forecasting, Open-to-Buy (OTB), inventory planning, replenishment activities, and stock allocation to optimize inventory turnover and product availability.
• Recommend pricing strategies, promotional plans, and markdown activities to support sales objectives while maintaining brand positioning and profitability.
• Coordinate import planning, supply chain activities, and cross-functional execution to ensure timely product availability and smooth business operations.
• Manage assigned brand budgets and monitor key financial metrics, including sales, gross margin, inventory levels, markdowns, and operating expenses.
• Track and analyze business KPIs, identifying opportunities and risks while recommending corrective actions to achieve performance targets.
• Execute integrated marketing initiatives aligned with global campaigns, ensuring consistent brand communication across retail, digital, social media, PR, and consumer touchpoints.
• Coordinate localized marketing activations, sports events, athlete partnerships, influencer collaborations, community engagement programs, and promotional campaigns to enhance brand visibility and consumer engagement.
• Support the development of brand awareness, consumer loyalty, and market relevance through effective marketing and customer experience initiatives.
• Collaborate closely with Retail, Merchandising, Supply Chain, E-Commerce, Finance, Marketing, and Operations teams to ensure successful execution of business plans and achievement of brand objectives.
• Lead and develop direct reports, where applicable, while fostering teamwork, accountability, and a results-oriented mindset.

Qualifications:

• Bachelor's degree or higher in Business Administration, Marketing, Sports Management, Retail Management, or related fields
• Minimum 5–8 years of experience in Brand Management, Product Management, Merchandising, Marketing, Commercial, or Business Development within sports, athletic, outdoor, active lifestyle, footwear, apparel, or consumer brands
• Experience managing imported brands and coordinating with international brand principals, regional offices, or global teams
• Strong understanding of sports, performance, active lifestyle, or sporting goods industries, with solid knowledge of consumer behavior and market trends
• Proven track record in supporting business growth, brand development, and market expansion within a competitive retail environment
• Strong commercial mindset with the ability to balance brand-building initiatives and business performance objectives
• Experience in sales planning, budgeting, forecasting, and performance analysis
• Exposure to P&L management, financial analysis, and KPI tracking is highly preferred
• Experience in multi-channel retail environments, including Department Stores, Specialty Retail, Brand Stores, Wholesale, and E-Commerce
• Solid understanding of merchandise planning, demand forecasting, inventory management, and Open-to-Buy (OTB) processes
• Experience coordinating seasonal buying, product launches, marketing campaigns, and cross-functional business initiatives
• Strong analytical, problem-solving, and decision-making capabilities with the ability to translate data into actionable business recommendations
• Strong stakeholder management and relationship-building skills, with the ability to collaborate effectively with both internal teams and external partners
• Good negotiation and communication skills with experience working in a fast-paced commercial environment
• Demonstrated leadership potential with experience managing projects, coaching junior team members, or leading cross-functional initiatives
• Excellent communication, presentation, and interpersonal skills in both Thai and English
• Passion for sports, fitness, outdoor, performance, or active lifestyle industries is highly preferred
• Experience in sports marketing, athlete partnerships, community engagement, or event activation would be an advantage
• International exposure or experience working with regional or global organizations is a strong advantage
• Proficiency in Microsoft Excel, PowerPoint, and business analysis tools is preferred for business planning and performance management activities

Why Join Us

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.