Brand Marketing Executive FMCG

About the role

We are looking for a proactive and data-driven Marketing Executive to drive brand and business growth across multiple FMCG channels. You will work closely with Brand Principals, Sales, Trade Marketing, and cross-functional teams to develop marketing plans, launch new products, analyze market performance, and turn consumer and sales insights into effective business actions.

Key responsibilities

• Develop and execute marketing plans and campaigns aligned with brand strategy and sales targets
• Coordinate with Brand Principals to develop marketing activities, product strategies, and annual business plans
• Support brand positioning, product communication, and consumer engagement activities
• Manage marketing materials, content, POSM, and promotional assets to ensure brand consistency
• Support new product launches from planning to market execution, including launch plans, timelines, product samples, communication materials, and channel roll-out
• Work closely with Sales and Trade Marketing teams to drive product distribution, visibility, and market penetration
• Identify new market opportunities, consumer trends, and potential growth areas for assigned brands
• Monitor and analyze sales performance, market trends, consumer behavior, and competitor activities
• Analyze product and campaign performance and provide actionable recommendations
• Plan and execute marketing campaigns, promotions, events, and consumer activation programs

About you

• Bachelor's degree in Marketing, Business Administration, Communication Arts, Economics, or related fields
• 3–5 years of experience in Marketing, Brand Management, Product Marketing, Trade Marketing, or related functions
• Experience in FMCG, Consumer Products, Distribution, Retail, Food & Beverage, or related industries is highly preferred
• Strong analytical and numerical skills with a commercial mindset
• Good understanding of marketing, consumer behavior, and FMCG distribution channels
• Proficient in Microsoft Excel (Pivot Table, VLOOKUP/XLOOKUP) and PowerPoint
• Strong communication, presentation, coordination, and project management skills
• Able to manage multiple projects and work effectively with cross-functional teams