Brand Marketing & Member Experience Specialist

Job Summary:

Serve as the key steward of the JAI member experience while elevating JAI's premium brand presence through personalized engagement, compelling content, and effective marketing initiatives. This role combines relationship management, concierge services, content creation, and brand marketing to enhance member satisfaction, loyalty, and brand affinity.

Responsibilities:

Brand Marketing & Content Development

• Create content for social media, LINE OA, email and member communications
• Develop marketing collateral, presentations and invitations
• Write and proofread marketing copy
• Ensure consistent brand messaging across all channels
• Coordinate creative materials with agencies, designers and partners

Member Experience & Concierge Management

• Serve as primary point of contact for members
• Manage member communications and enquiries
• Handle concierge services, reservations, privileges and special requests
• Build member relationships and maintain member profiles
• Collect member feedback and drive service improvements

Campaign & Event Execution

• Support campaign planning and execution
• Promote member events and experiences
• Coordinate event communications and logistics
• Collaborate with internal and external stakeholders

Member Analytics & Performance Reporting

• Track member engagement and campaign performance
• Analyze member preferences and feedback
• Prepare reports and recommendations
• Maintain CRM and member database accuracy

Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Has 3-5 years of experience in customer experience, concierge services, hospitality, membership programs, luxury services, marketing, brand communications, or related roles.
• Experience serving premium, VIP, or high-net-worth customer segments is preferred.
• Experience in content creation, social media management, and event coordination is an advantage.
• Experience in luxury retail, hospitality, lifestyle, loyalty, or membership-based businesses is preferred.