Brand Partnership Manager (Food & Beverage), Thailand - GBS
Job Description
Responsibilities
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operations, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.
Responsibilities
- Strategic Client Engagement & Revenue Growth
- Cultivate and strengthen strategic partnerships with key brands, serving as a trusted advisor to understand their objectives, category dynamics, and growth opportunities.
- Drive sustainable revenue growth by identifying scalable opportunities across branding, performance, creator, and commerce solutions.
- Proactively identify growth headroom, risks and gaps to maximize brands investment and lifetime value through annual joint business plans and quarterly growth strategies.
- Partner closely with cross-functional teams including client solution, product, marketing science, legal, operations, and regional stakeholders to deliver client success.
- Integrated Marketing & Solution Strategy
- Act as a strategic consultant on TikTok advertising and commerce solutions, recommending full-funnel approaches tailored to client business goals.
- Translate data, category trends, and campaign insights into actionable recommendations and business narratives.
- Develop compelling business cases, strategic presentations, and executive-level narratives backed by data and insights.
- Campaign Planning and Management
- Oversee campaign planning and execution to ensure strong delivery, performance, and brand partner satisfaction.
Qualifications
Minimum Qualification(s):
- BA/BS degree in marketing, advertising, technology or media
- 5+ years of experience in any of the following: Sales/ Marketing/ Media
- Deep understanding of digital media platforms and related ad metrics
- Demonstrated experience in working with and influencing cross-functional teams
- Capable of driving C-level conversations and strategy planning
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills
Preferred Qualification(s):
- Experience with crafting strategic outcomes through data analysis and insights
- High level of business acumen and driver of commercial success
- Sales person who has experience working on product mix strategies to build the business
- Experience working with Food & Beverage brands is a bonus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operations, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.
Responsibilities
- Strategic Client Engagement & Revenue Growth
- Cultivate and strengthen strategic partnerships with key brands, serving as a trusted advisor to understand their objectives, category dynamics, and growth opportunities.
- Drive sustainable revenue growth by identifying scalable opportunities across branding, performance, creator, and commerce solutions.
- Proactively identify growth headroom, risks and gaps to maximize brands investment and lifetime value through annual joint business plans and quarterly growth strategies.
- Partner closely with cross-functional teams including client solution, product, marketing science, legal, operations, and regional stakeholders to deliver client success.
- Integrated Marketing & Solution Strategy
- Act as a strategic consultant on TikTok advertising and commerce solutions, recommending full-funnel approaches tailored to client business goals.
- Translate data, category trends, and campaign insights into actionable recommendations and business narratives.
- Develop compelling business cases, strategic presentations, and executive-level narratives backed by data and insights.
- Campaign Planning and Management
- Oversee campaign planning and execution to ensure strong delivery, performance, and brand partner satisfaction.
Qualifications
Minimum Qualification(s):
- BA/BS degree in marketing, advertising, technology or media
- 5+ years of experience in any of the following: Sales/ Marketing/ Media
- Deep understanding of digital media platforms and related ad metrics
- Demonstrated experience in working with and influencing cross-functional teams
- Capable of driving C-level conversations and strategy planning
- Strong sales acumen and ability to develop and maintain client relationships with excellent communication and presentation skills
Preferred Qualification(s):
- Experience with crafting strategic outcomes through data analysis and insights
- High level of business acumen and driver of commercial success
- Sales person who has experience working on product mix strategies to build the business
- Experience working with Food & Beverage brands is a bonus
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
More Info
Key Skills
About Company
Skills:
ecommerce media, ad measurement metrics, digital performance marketing, strategy roles, digital media planning, Data Analysis, ad-tech sales