Brand & Social Media Specialist

B2B Marketing |Brand & Content Marketing| Full-time | 5-6 years of experience

We are looking for a brand-minded, performance-driven social media specialist who can build a stronger and more relevant B2B brand across Facebook, LinkedIn, YouTube, X and other suitable channels. The role goes beyond managing posts and calendars: it involves translating brand strategy into compelling stories, growing the right audiences, and showing how social media activity contributes to brand visibility, engagement, consideration and trust. You will own execution as well as measurable results, working closely with internal teams and agency partners.

Build a distinctive brand presence:Turn our brand positioning into a clear, consistent social narrative across corporate, product, customer and leadership stories.

Own campaigns from idea to impact:Develop integrated social campaigns with defined audiences, messages, creative routes, distribution plans and calls to action. Optimise campaigns based on response, not just delivery.

Drive relevant audience growth:Build platform-specific plans to attract decision-makers, influencers and other relevant B2B audiences improve discoverability and distribution.

Deliver high-performing content:Own editorial planning, creative briefs, copy quality, production, approvals and publishing with agency and internal teams. Prioritise formats and stories that perform.

Build thought leadership and advocacy:Convert leadership viewpoints, industry trends, customer stories and employee perspectives into credible, shareable content.

Protect brand reputation and build engagement:Lead social listening, online reputation management, response coordination and proactive participation in relevant conversations. Escalate issues with speed and judgement.

Use insights to improve performance:Own regular channel and campaign performance reviews. Compare results with targets, diagnose gaps and take corrective action. Monitor competitors and test new formats.

Strengthen efficiency and brand discipline:Use AI and modern content tools responsibly to improve turnaround and creative quality. Manage agencies and stakeholders while protecting brand voice, accuracy and compliance.

• 5-6 years of experience in social media and brand marketing, ideally in B2B technology, telecom or a similarly complex category, from a brand or agency environment.
• A track record of owning audience, engagement or campaign-performance goals, with examples of how your work improved results.
• Strong brand sense, creative judgement and writing skills ability to tell business stories in clear, engaging language.
• Working knowledge of FB, LinkedIn, YouTube, X, analytics and social-listening tools confidence using data to recommend actions.
• Experience with online reputation management, agency coordination, senior stakeholders and cross-functional teams.
• Practical familiarity with AI-enabled content workflows, with sound editorial judgement and a strong focus on brand quality.

A stronger, more visible and trusted brand among the audiences that matter sustained growth in relevant reach and engagement brand stories that influence interest and consideration and clear evidence that campaigns and content are meeting their intended goals. You should be comfortable being measured on outcomes, explaining results and improving performance when something is not working.