Branding & Marketing Communications (Senior) (ShopeePay)
Job Description
Job Description
- Drive end-to-end communications strategy across Monee's product portfolio, ensuring consistent brand narrative and communication direction
- Lead integrated communications campaign planning to deliver measurable business impact (awareness, engagement, adoption, conversion)
- Align with Social Media, GD, Reg. Marketing and internal stakeholders to develop & execute brand campaigns push through external channels
- Plan and execute end-to-end communication campaigns to support business priorities
- Drive cross-channel communications alignment to ensure consistent messaging and high-quality execution
- Translate business and product inputs into clear campaign briefs, working closely with internal stakeholders and regional direction
- Review campaign performance, consolidate learnings, and propose optimizations for future initiatives
- Ensure brand consistency key touchpoints and communications materials
- Bachelor's degree graduate
- Minimum 5+ years of experience in branding, marketing communications, integrated campaign planning, or related roles
- Strong experience in leading integrated campaigns (Campaigns, launches, promotions) from planning to execution
- Proven ability to translate business objectives into clear communication plans
- Strong stakeholder management skills, able to work with product, marketing, regional, PR, and creative teams
- Strong communication and presentation skills, able to deliver clear briefs and strong storytelling
- Proficiency in English (written and verbal)
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Key Skills
About Company
Skills:
branding, communication plans, Storytelling, Marketing Communications, Stakeholder Management, integrated campaign planning