About TrueMoney
TrueMoney is a leading international fintech brand providing innovative payment and financial services across seven countries in Southeast Asia. With its user-friendly digital platform, extensive agent network, and comprehensive offline and online services, TrueMoney empowers millions of users to make easy, secure payments and enjoy a more convenient financial lifestyle.
Since its establishment, TrueMoney has grown to become the most popular digital financial application in the region, playing a central role in expanding access to financial services and improving quality of life for individuals and MSME communities.
TrueMoney is part of Ascend Money, a regional digital financial services company founded in 2013, which reached a major milestone by becoming Thailand's first fintech unicorn in 2021.
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Purpose
As the Commercial Lead for the Game Top-Up vertical, you will own the end-to-end growth strategy for gaming transactions within the TrueMoney ecosystem. Your mission is to bridge the gap between global game publishers and local payment behavior. You will lead high-impact product features, negotiate strategic merchant partnerships, and eliminate payment friction to ensure TrueMoney remains the #1 choice for gamers in Thailand.
Key Responsibilities
- Strategic Planning: Synthesize market research, competitor moves, and gamer insights into a 12-month roadmap that secures TrueMoney's market leadership.
- Merchant & Partner Management: Proactively manage relationships with global publishers and local distributors to align commercial incentives and secure exclusive Direct Top-Up deals.
- Growth & Retention: Design and execute data-driven campaigns specifically aimed at converting cash gamers or users of competitors into loyal TrueMoney users.
- Product Innovation: Translate gamer pain points into technical business requirements. Lead projects like One-Click Buy, In-game SDK integrations, or Subscription models to speed up time-to-market.
- Ecosystem Optimization: Audit the user journey to identify friction in merchant onboarding and settlement. Partner with Product/Tech teams to automate workflows and improve service efficiency.
- P&L Accountability: Monitor and exceed KPIs across GMV (Gross Merchandise Value), transaction volume, user acquisition costs, and merchant onboarding speed.
Skills & Professional DNA
- Gamer Intuition: You don't just know the business; you understand the why behind gamer spending—from Gacha mechanics to Battle Pass cycles.
- Negotiation & Influence: Proven ability to navigate complex discussions with international stakeholders and internal tech teams.
- Analytical Power: Comfort with data-heavy environments; ability to turn raw metrics into a compelling commercial narrative.
- Execution Focus: A get-it-done mentality with the ability to manage multiple high-pressure project deadlines simultaneously.
Qualifications
- Education: Bachelor's degree in Business, Marketing, IT, or a related field.
- Experience: 3–5 years in Business Development, Partnership Management, or Product Growth.
- Industry Context: Experience within the Gaming industry (Publishers/Aggregators) or Fintech is highly preferred.
- Technical Literacy: Proficiency in Excel/PowerPoint is a must. Understanding of SQL or API integrations is a significant advantage for optimizing merchant onboarding.
- Language: Professional fluency in English
