Business Development

MAIN RESPONSIBILITIES

Job Scope Summary: Manage assigned fashion brands to achieve business targets and proactively source new fashion brands with strong potential for the Thai market.

Responsibilities:

• Identify and evaluate new fashion brands, emerging labels and international principals with potential in Thailand.
• Analyze market trends, consumer behavior, competitors, price positioning and retail channels to support brand acquisition decisions.
• Prepare business cases and feasibility for potential brands, including positioning, target customer, sales forecast, margin, investment and launch feasibility.
• Approach, negotiate and build relationships with brand principals, suppliers, landlords, department stores and business partners.
• Plan and execute brand strategy, launch plans, pricing, promotions and markdown actions with cross-functional teams.
• Negotiate commercial terms and distribution agreements, and prepare, review, and finalize contracts through to execution.
• Coordinate with Retail Operations, Merchandising, Marketing, Visual Merchandising, Finance, Supply Chain and Store teams.
• Perform other duties as assigned by superior.

Person Specification:

• Bachelor's or Master's degree in Marketing, Business Administration, Economics, Fashion Business, Retail Management or related fields.
• Minimum 5 years of experience in Brand Management, Fashion Retail, Merchandising, Business Development, Buying or Commercial roles.
• Experience in fashion brand sourcing, new brand acquisition, principal management or retail expansion is highly preferred.
• Strong understanding of fashion trends, Thai consumer behavior, retail channels and competitive landscape.
• Able to identify brands with market potential and turn insights into business cases, launch plans and commercial recommendations.
• Strong analytical skills with good knowledge of sales, margin, inventory, pricing, promotion and data analysis.
• Good negotiation, presentation, communication and relationship management skills.
• Strategic, creative, result-oriented and able to work well with cross-functional teams.
• Organized, detail-oriented and able to manage multiple projects within tight deadlines.
• Able to travel domestically and internationally when required.
• Excellent communication in Thai and English.
• Computer literacy in MS Office, especially Excel and PowerPoint.