Commercial & Brand Manager Luxury Retail

Commercial & Brand Manager – Luxury Retail

Location:Bangkok, Thailand

Compensation:Up to THB 150,000/month, depending on experience and qualifications.

Our client is a well-established luxury retail group in Thailand, looking for an experienced Commercial & Brand Management professional to support the growth and day-to-day business of leading international luxury watch brands.

This role is ideal for someone who can work across commercial performance, retail operations, brand management and senior stakeholder management — connecting the business strategy with what happens on the retail floor.

What You'll Do

• Drive and monitor overall business performance across a portfolio of luxury watch brands.
• Work closely with General Management, boutique teams and international Brand Principals on business plans, sales targets and growth initiatives.
• Review sales performance, conversion, client acquisition, product mix and other key commercial indicators to identify areas for improvement.
• Monitor stock, inventory and product allocation to ensure the right products are available at the right boutiques.
• Support pricing, sales transaction and commercial policy management in line with brand guidelines.
• Partner with boutique and operations teams to maintain high standards across customer experience, service and brand presentation.
• Take part in key business projects including boutique openings, relocations, renovations and other retail initiatives.
• Prepare business updates, market insights and recommendations for senior management.
• Keep track of market trends, competitor activity and new business opportunities within the luxury retail market.
• Coordinate with Brand Principals on launches, events, training and other brand initiatives.
• Act as a bridge between the brand, commercial and retail teams to ensure smooth execution of business priorities.

Who We're Looking For

• 10+ years of experience in luxury retail, watches, fashion, premium retail or a related industry.
• Solid background in commercial management and/or retail operations.
• Experience managing or working closely with boutique/store teams.
• Strong commercial and analytical mindset with the ability to turn business data into action.
• Comfortable working with senior management and international brand stakeholders.
• Strong communication, presentation and relationship-building skills.
• Hands-on, commercially driven and comfortable working in a fast-paced environment.
• Good command of English.

Interested

If you're looking for a step-up opportunity in luxury retail and would like to explore the role confidentially, feel free to reach out or apply directly.